97th Vintage emails
97th Vintage sends about 2 emails a week through Klaviyo, most often on Friday around 3 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Fridays at 3am ET
- Last sent
- Yesterday · Oct 28
- Tracked since
- Mar 2026
- Emails collected
- 70
Recent emails
Oct 28, 2026 4:00 AM
Prada, Burberry, or Schott NYC?
Oct 25, 2026 3:00 PM
YSL, Missoni, Valentino. All knitted.
Oct 23, 2026 3:30 AM
Mugler, Dior, Burberry. All in one week.
Oct 18, 2026 2:02 PM
Sunday scroll, but make it archival vintage
Oct 16, 2026 4:00 AM
New In: Burberry, YSL, Mugler.
Oct 14, 2026 3:02 AM
Prada, Burberry, Stone Island. One of each.
Recent subject lines
All subject linesSubject lines average 32 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 28, 2026 4:00 AM | Prada, Burberry, or Schott NYC? | Jackets for Fall are here | |
| Oct 25, 2026 3:00 PM | YSL, Missoni, Valentino. All knitted. | 70+ jumpers and cardigans, for him and for her. | |
| Oct 23, 2026 3:30 AM | Mugler, Dior, Burberry. All in one week. | 108 pieces, handpicked, first one in wins. | |
| Oct 18, 2026 2:02 PM | Sunday scroll, but make it archival vintage | D&G, Cavalli, Burberry just dropped | |
| Oct 16, 2026 4:00 AM | New In: Burberry, YSL, Mugler. | You’ll want to open this before lunch | |
| Oct 14, 2026 3:02 AM | Prada, Burberry, Stone Island. One of each. | Our autumn archive is in here | |
| Oct 11, 2026 2:02 PM | So. Much. Burberry. | Trenches, nova check shirts and 80s knitwear | |
| Oct 9, 2026 4:07 AM | You've earned £5 off! | Check out our latest drop |
Archive
View full archiveOctober 2026 11 emails
View allOct 11, 2026 2:02 PM
Oct 9, 2026 4:07 AM
YSL, Burberry, Cavalli just dropped
Oct 9, 2026 3:30 AM
Burberry, Versace, Dior. All shirts. Here now.
Oct 6, 2026 3:00 AM
Oct 4, 2026 1:30 PM
September 2026 10 emails
View allGuys, we found a Tom Ford-era Gucci dress
Sep 27, 2026 2:04 PM
A special discount code just for you
Sep 25, 2026 6:19 AM
Gucci, Burberry, Dior arrived this week
Sep 25, 2026 2:30 AM
Sep 23, 2026 6:18 AM
Sep 23, 2026 3:01 AM
Gucci, Burberry, YSL, just arrived
Sep 19, 2026 6:00 AM
Spotlight on: Polo Ralph Lauren 🇺🇸
Sep 15, 2026 3:15 AM
Sep 11, 2026 3:01 AM
550+ Luxury Pieces, 30 Years of Style
Sep 6, 2026 6:01 AM
Spotlight on: vintage Burberry 🇬🇧
Sep 3, 2026 3:30 AM
When 97th Vintage sends
36% of its emails arrive in the 3 AM hour, with a second, smaller wave around 6 AM. Fridays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 1 | 8 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 1 | 0 | 0 | 7 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 1 | 9 | 4 | 2 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 5 | 4 | 1 | 0 | 0 | 0 | 1 | 3 | 1 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 1 | 0 | 0 | 1 | 0 | 0 |
| 3a | 0 | 8 | 7 | 1 | 9 | 0 | 0 |
| 4a | 0 | 1 | 1 | 0 | 4 | 1 | 0 |
| 5a | 1 | 0 | 1 | 0 | 2 | 2 | 5 |
| 6a | 0 | 1 | 1 | 0 | 2 | 2 | 4 |
| 7a | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 12p | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 1p | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 9 emails)
Based on 70 emails received from Mar 18 to Oct 28, 2026. Times in US Eastern. How we collect · When all brands send
How often 97th Vintage sends
Complete months have run between 7 and 10 emails.
- Busiest month
- Apr 2026, 10
- Quietest month
- Jul 2026, 7
- Busiest day
- Friday, 20
- Quietest day
- Monday, 1
About 97th Vintage
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 70
- Emails a week
- about 2
- Last sent
- Oct 28, 2026
- Sends from
- info@
97thvintage.com - Subject length
- 32 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 24Builds24builds.com · Top 1 million sites | Klaviyo | Top 1 million sites | about 2 | Tuesday | Oct 28, 2026 | Klaviyo · about 2 a week · busiest Tuesday · last sent Oct 28, 2026 | |
 14th Night14thnight.com | Klaviyo | about 2 | Thursday | Oct 28, 2026 | Klaviyo · about 2 a week · busiest Thursday · last sent Oct 28, 2026 | ||
 27 Boutique27boutique.com | Klaviyo | about 2 | Wednesday | Oct 28, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 28, 2026 |
