Research
Original studies of marketing email, built from the emails brands sent to subscriptions of our own. Every study states its sample, its dates and its method.
Studies
Black Friday and Cyber Monday 2026
In progress. Results after Cyber Monday, November 30.
What the brands we follow send from Monday, November 23 to Cyber Monday: emails per day, the hour they peak, who starts first and what their subject lines say, split by email platform.
Live data
When brands send
Every listed brand's emails by day of the week and hour. Updated every night.
ESPs
Which email platforms the listed brands send with, and how often each platform's brands send.
Learn: the email marketing encyclopedia
How our research works
- Our own data only
- Every figure comes from emails sent to addresses we subscribed ourselves.
- What a subscriber sees
- We receive what a new subscriber receives. A brand that sends some emails to only part of its list sends more than we count.
- A stated sample
- Each study says how many brands and emails it covers and over which dates. Times are US Eastern.
- Fixed figures
- A study's figures come from one saved copy of the data, taken on a stated date, so they do not change as new emails arrive. Its table can be downloaded.
- Corrections
- A corrected figure is changed in place and the change is noted at the foot of the study.
How we collect explains how a brand is added and what each figure means.