They Sent It

Why is our #1 swimsuit $50? 😱

Here's the scoop

Active TruthSunday, Aug 16, 2026 at 6:01 AM EasternKlaviyo
Active TruthWhy is our #1 swimsuit $50? 😱
Subject
Why is our #1 swimsuit $50? 😱
Preview text
Here's the scoop
From
hello@activetruth.com
Sent
Sun Aug 16, 2026, 6:01 AM ET
Sent to
activetruth.com, Australia (activetruth.com.au)
Size
30 KB
Images
3
Links
6, 1 of them buttons
Subject length
30 characters

Against Active Truth's usual

Sent in its busiest hour, 6 AM, which holds 44% of its emails. The subject is 30 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Active Truth <[email protected]>
Subject
Why is our #1 swimsuit $50? 😱
Date
Sun, 16 Aug 2026 10:01:01 +0000 (UTC)
Message-ID domain
geopod-ismtpd-64
Return-Path domain
send.activetruth.com
DKIM signature
d=activetruth.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-nzcbx with SMTP
  2. from (unnamed) by geopod-ismtpd-64 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 19, 2026 6:00 AMThe maths on our bundles
Aug 18, 2026 6:00 AMRead reviews? This has 2.5K
Aug 17, 2026 6:15 AMNat's favourites on sale now
Aug 16, 2026 6:01 AMWhy is our #1 swimsuit $50? 😱 (this email)
Aug 15, 2026 12:00 AMYour Everyday Pant 👉
Aug 13, 2026 9:02 PMOur Founder Nadia's Airplane Styles
Aug 13, 2026 6:30 AMCoats, now on sale

More from Active Truth

All Active Truth emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.