aiayu email archive

Our most loved outerwear

Oct 29, 2026 3:30 AM

aiayu home: made for everyday living

Oct 27, 2026 3:30 AM

Elevate the everyday

Oct 24, 2026 3:00 AM

Introducing our new home collection

Oct 20, 2026 2:30 AM

Meet your winter coat

Oct 17, 2026 2:30 AM

An aiayu autumn wardrobe

Oct 14, 2026 2:30 AM

Knitwear with soul

Oct 10, 2026 2:30 AM

Heavy knits in highland wool

Oct 7, 2026 2:30 AM

Layer upon layer

Oct 3, 2026 2:30 AM

Elegance, softened

Sep 30, 2026 2:30 AM

En vare, man nemt forelsker sig i

Sep 25, 2026 8:35 AM

An autumnal colour palette

Sep 23, 2026 2:30 AM

New additions: woven for warmth

Sep 19, 2026 2:30 AM

A gift from us to you

Sep 16, 2026 2:31 AM

Soft checks

Sep 14, 2026 2:30 AM

New autumn layers arrive

Sep 12, 2026 2:30 AM

Every-weather essentials

Sep 8, 2026 2:30 AM

Crisp sheets for a seasonal change

Sep 5, 2026 2:30 AM

A new aiayu store opens today

Sep 3, 2026 6:53 AM

New denim, served three ways

Aug 30, 2026 1:31 PM

Autumn favourites, loved by you

Aug 28, 2026 2:31 AM

Now available: aiayu x corali

Jun 18, 2026 2:30 AM

Soft shades of blue

Jun 10, 2026 2:30 AM

A summer edit

Jun 6, 2026 2:30 AM

Summer whites

Jun 3, 2026 3:28 AM

Off-duty dressing

May 30, 2026 2:30 AM

Elevated basics

May 27, 2026 2:30 AM