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How Greenwashing Works

And how to spot it

äktiivThursday, Jul 16, 2026 at 11:00 PM EasternKlaviyo
äktiivHow Greenwashing Works
Subject
How Greenwashing Works
Preview text
And how to spot it
From
customercare@aktiivwear.co
Brand
äktiiv
Sent
Thu Jul 16, 2026, 11:00 PM ET
Size
30 KB
Images
11
Links
11, 1 of them buttons
Subject length
22 characters

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Sent in the 11 PM hour, which holds 8% of its emails; 17% arrive in the 9 AM hour. The subject is 22 characters; its average is 30.

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From
äktiiv | plant-based activewear <[email protected]>
Subject
How Greenwashing Works
Date
Fri, 17 Jul 2026 03:00:18 +0000 (UTC)
Message-ID domain
geopod-ismtpd-41
Return-Path domain
send.aktiivwear.co
DKIM signature
d=aktiivwear.co s=kl2
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  1. from o1390.shared.klaviyomail.com [149.72.85.152] by our receiving server with ESMTPS
  2. by recvd-…-7fmhm with SMTP
  3. from (unnamed) by geopod-ismtpd-41 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jul 21, 2026 9:38 AMDecision time
Jul 20, 2026 9:35 AMSee something you like?
Jul 19, 2026 9:41 AMTim here. One last thing.
Jul 16, 2026 11:00 PMHow Greenwashing Works (this email)
Jul 16, 2026 9:40 AMPerformance data you need to see
Jul 14, 2026 11:00 PMThe 3" Short
Jul 14, 2026 9:41 AMMost "eco" brands are still making plastic

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