It's Not Motivation. It's Friction.
Preview text: The small stuff adds up
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- Subject
- It's Not Motivation. It's Friction.
- Preview text
- The small stuff adds up
- From
- customercare@
aktiivwear.co - Brand
- äktiiv
- ESP
- Klaviyo
- Sent
- Sun Apr 26, 2026, 12:45 PM ET
- Size
- 16 KB
- Images
- 1
- Links
- 2, 1 of them buttons
- Subject length
- 35 characters
Against äktiiv's usual
Sent in the 12 PM hour, which holds 4% of its emails; 17% arrive in the 9 AM hour. The subject is 35 characters; its average is 30.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- äktiiv | plant-based activewear <[email protected]>
- Subject
- It's Not Motivation. It's Friction.
- Date
- Sun, 26 Apr 2026 16:45:09 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-22
- Return-Path domain
- send.aktiivwear.co
- DKIM signature
- d=aktiivwear.co s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from o1287.shared.klaviyomail.com [167.89.80.86] by our receiving server with ESMTPS
- by recvd-…-nkxgk with SMTP
- from (unnamed) by geopod-ismtpd-22 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Apr 30, 2026 3:30 PM | The pocket that actually works | |
| Apr 30, 2026 1:52 AM | Does plant-based actually perform? | |
| Apr 28, 2026 1:52 AM | Most "eco" brands are still making plastic | |
| Apr 26, 2026 12:45 PM | It's Not Motivation. It's Friction. (this email) | |
| Apr 26, 2026 1:52 AM | Why we're different (certified proof inside) | |
| Apr 25, 2026 6:43 PM | Tim here. One last thing. | |
| Apr 25, 2026 1:51 AM | Decision time |
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