It's Not Motivation. It's Friction.

Preview text: The small stuff adds up

äktiivSunday, Apr 26, 2026 at 12:45 PM EasternKlaviyo
äktiivIt's Not Motivation. It's Friction.
Subject
It's Not Motivation. It's Friction.
Preview text
The small stuff adds up
From
customercare@aktiivwear.co
Brand
äktiiv
Sent
Sun Apr 26, 2026, 12:45 PM ET
Size
16 KB
Images
1
Links
2, 1 of them buttons
Subject length
35 characters

Against äktiiv's usual

Sent in the 12 PM hour, which holds 4% of its emails; 17% arrive in the 9 AM hour. The subject is 35 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
äktiiv | plant-based activewear <[email protected]>
Subject
It's Not Motivation. It's Friction.
Date
Sun, 26 Apr 2026 16:45:09 +0000 (UTC)
Message-ID domain
geopod-ismtpd-22
Return-Path domain
send.aktiivwear.co
DKIM signature
d=aktiivwear.co s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1287.shared.klaviyomail.com [167.89.80.86] by our receiving server with ESMTPS
  2. by recvd-…-nkxgk with SMTP
  3. from (unnamed) by geopod-ismtpd-22 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Apr 30, 2026 3:30 PMThe pocket that actually works
Apr 30, 2026 1:52 AMDoes plant-based actually perform?
Apr 28, 2026 1:52 AMMost "eco" brands are still making plastic
Apr 26, 2026 12:45 PMIt's Not Motivation. It's Friction. (this email)
Apr 26, 2026 1:52 AMWhy we're different (certified proof inside)
Apr 25, 2026 6:43 PMTim here. One last thing.
Apr 25, 2026 1:51 AMDecision time

More from äktiiv

All äktiiv emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.