Alex and Ani subject lines

480 subject lines averaging 37 characters.

PictureSent (Eastern)SubjectCharactersPreview text
May 15, 2026 11:00 AMFresh Picks, Sweet Prices 🍒 Starting at $14.90!49The sweetest styles of the season.May 15, 2026 11:00 AM · 49 characters. The sweetest styles of the season.
May 14, 2026 9:00 PMSmall Accents. Big Summer Energy.33Sleek metals, bold statements, and everyday essentials - styled for summer.May 14, 2026 9:00 PM · 33 characters. Sleek metals, bold statements, and everyday essentials - styled for summer.
May 14, 2026 11:02 AMMore Deals, Less Scrolling26A freebie, a BOGO, and more waiting inside.May 14, 2026 11:02 AM · 26 characters. A freebie, a BOGO, and more waiting inside.
May 13, 2026 9:00 PMServing Looks 🎾 ⛳ Meet the NEW Country Club Collection56Tennis, golf, and a little sparkle.May 13, 2026 9:00 PM · 56 characters. Tennis, golf, and a little sparkle.
May 13, 2026 11:02 AMAnklet Season = ON ☀️ BOGO 30%31Stack up your summer staples for less.May 13, 2026 11:02 AM · 31 characters. Stack up your summer staples for less.
May 12, 2026 9:00 PMWhat’s Inside the Dragon Egg? 🐉33A hidden detail fans won’t want to miss.May 12, 2026 9:00 PM · 33 characters. A hidden detail fans won’t want to miss.
May 12, 2026 11:04 AMHey Taurus ♉ These Were Made for You39Grounded, glowing, and made to lastMay 12, 2026 11:04 AM · 39 characters. Grounded, glowing, and made to last
May 11, 2026 9:01 PMThe Summer Shop Is Open ☀️26Seaside styles, playful charms, and sunny-day favorites await.May 11, 2026 9:01 PM · 26 characters. Seaside styles, playful charms, and sunny-day favorites await.
May 11, 2026 11:00 AMYour Weekly Jewelry Refresh 💫30Fun finds, bestselling styles, and can’t-miss prices.May 11, 2026 11:00 AM · 30 characters. Fun finds, bestselling styles, and can’t-miss prices.
May 10, 2026 7:00 PMDon’t Miss BOGO 25% Your Floral Favorites 🌸44Final hours to shop and save!May 10, 2026 7:00 PM · 44 characters. Final hours to shop and save!
May 10, 2026 11:05 AMCelebrate Her (All of Them 💐)30Thoughtful gifts for every meaningful connection.May 10, 2026 11:05 AM · 30 characters. Thoughtful gifts for every meaningful connection.
May 9, 2026 9:00 PMYou + These = 💕16We found a few things with your name on them.May 9, 2026 9:00 PM · 16 characters. We found a few things with your name on them.
May 9, 2026 11:04 AMNew Arrivals You Might've Missed 🎨🦋🔥37From playful picks to statement collabs-don't skip these.May 9, 2026 11:04 AM · 37 characters. From playful picks to statement collabs-don't skip these.
May 8, 2026 9:00 PMNEW House of the Dragon Has Entered the Chat 🐉🔥🩸👑49Power, legacy, and a little fire—wear your allegiance.May 8, 2026 9:00 PM · 49 characters. Power, legacy, and a little fire—wear your allegiance.
May 8, 2026 11:03 AMOnly 2 for $39 💖 Treat Yourself This Weekend!47Build your stack for less.May 8, 2026 11:03 AM · 47 characters. Build your stack for less.
May 7, 2026 9:00 PMSomething New, Just for the Bride 💍36Say “yes” to these styles.May 7, 2026 9:00 PM · 36 characters. Say “yes” to these styles.
May 7, 2026 11:04 AMThis Is Your Glow Era 💎✨​26Faceted shine, subtle shimmer, and pieces that catch every angle.May 7, 2026 11:04 AM · 26 characters. Faceted shine, subtle shimmer, and pieces that catch every angle.
May 6, 2026 9:00 PMNurse Appreciation Week 💙 Don’t Miss It​40Meaningful gifts, ready when you are.May 6, 2026 9:00 PM · 40 characters. Meaningful gifts, ready when you are.
May 6, 2026 11:01 AMGrad Gifts + a Freebie 🎓✨26Free gift with purchase, get it while it lasts!May 6, 2026 11:01 AM · 26 characters. Free gift with purchase, get it while it lasts!
May 5, 2026 10:47 PMFiesta-Ready Layers 🌶️✨23Spice up your stack with sips, bites & a little sparkle.May 5, 2026 10:47 PM · 23 characters. Spice up your stack with sips, bites & a little sparkle.
May 5, 2026 11:30 AMStill Need a Gift for Mom? We’ve Got You 💕44Your FINAL chance to order for Mother’s Day delivery is tonight.May 5, 2026 11:30 AM · 44 characters. Your FINAL chance to order for Mother’s Day delivery is tonight.
May 4, 2026 9:00 PMTeacher Appreciation Week Starts Now 💛39A little thank you goes a long way.May 4, 2026 9:00 PM · 39 characters. A little thank you goes a long way.
May 4, 2026 11:02 AMFrom $20, Meet Mom’s New Favorites 💖38Order by tomorrow at midnight for Mother’s Day delivery.May 4, 2026 11:02 AM · 38 characters. Order by tomorrow at midnight for Mother’s Day delivery.
May 3, 2026 9:01 PMMissed It? Here’s Your Second Chance ❤️⚾39Plus, EXTENDED Mother’s Day delivery deadline - shop most loved styles.May 3, 2026 9:01 PM · 39 characters. Plus, EXTENDED Mother’s Day delivery deadline - shop most loved styles.
May 3, 2026 11:03 AMToday Only! 🍬 Shop Smarties Up to 30% Off43Expedited shipping ends TONIGHT! Don’t forget to treat her.May 3, 2026 11:03 AM · 43 characters. Expedited shipping ends TONIGHT! Don’t forget to treat her.
May 2, 2026 11:03 AMLast Day for Standard Shipping ✨ Get $20 Initials, Birthstones & More!72Don’t Forget to Treat Mom.May 2, 2026 11:03 AM · 72 characters. Don’t Forget to Treat Mom.
May 1, 2026 9:00 PMTaco 'Bout a Good Drop 🌮 ✨ And at 15% Off!44This month's symbol is serving flavor.May 1, 2026 9:00 PM · 44 characters. This month's symbol is serving flavor.
May 1, 2026 11:03 AMHer Stack, Sorted 💖 Up to 30% Off Sets40The perfect look, already styled.May 1, 2026 11:03 AM · 40 characters. The perfect look, already styled.
Apr 30, 2026 9:00 PM15% OFF Ends Tonight! 🥕🍅 This Month's Symbol Retires Tomorrow63Your fresh picks won’t last!Apr 30, 2026 9:00 PM · 63 characters. Your fresh picks won’t last!
Apr 30, 2026 11:02 AM$24 Evil Eye 🧿 Today Only27If she loves meaningful pieces, this is it.Apr 30, 2026 11:02 AM · 27 characters. If she loves meaningful pieces, this is it.
Apr 29, 2026 9:01 PMSip, Style, Repeat 🍸✨22Your go-to drinks, now in charm form.Apr 29, 2026 9:01 PM · 22 characters. Your go-to drinks, now in charm form.
Apr 29, 2026 11:04 AMTODAY ONLY: Spill the Tea for $20! ☕ Pour One for Mom55Sweet, playful, and going quick.Apr 29, 2026 11:04 AM · 55 characters. Sweet, playful, and going quick.
Apr 28, 2026 9:01 PMSpring's Cutest Drops 🌸👀25Farm stands, tea parties & meaningful moments.Apr 28, 2026 9:01 PM · 25 characters. Farm stands, tea parties & meaningful moments.
Apr 28, 2026 11:03 AMDon’t Forget Her Flowers 🌷 Starting at $2043Fresh floral styles for her.Apr 28, 2026 11:03 AM · 43 characters. Fresh floral styles for her.
Apr 27, 2026 9:00 PMDon’t Forget Them 💖 1 Week to Go33Teacher & Nurse Appreciation starts soon—find the perfect thank-youApr 27, 2026 9:00 PM · 33 characters. Teacher & Nurse Appreciation starts soon—find the perfect thank-you
Apr 27, 2026 11:01 AMFor All the Bonus Moms in Your Life 💐 NEW Styles from only $20!65Give them a little extra love.Apr 27, 2026 11:01 AM · 65 characters. Give them a little extra love.
Apr 26, 2026 9:01 PMStar of Your Stack ⭐😎22Meet your new favorite ringApr 26, 2026 9:01 PM · 22 characters. Meet your new favorite ring
Apr 26, 2026 11:02 AMFor the Sentimental Mom 💛 Ladybug Love $20+45Symbols of love and luck she’ll keep close.Apr 26, 2026 11:02 AM · 45 characters. Symbols of love and luck she’ll keep close.
Apr 25, 2026 9:00 PMYou Might Want to Open This 👀30This week’s deals = too good to skip.Apr 25, 2026 9:00 PM · 30 characters. This week’s deals = too good to skip.
Apr 25, 2026 11:03 AMFor the Pet Moms 🐾 NEW Styles From $2440A little something for her favorite roleApr 25, 2026 11:03 AM · 40 characters. A little something for her favorite role
Apr 24, 2026 9:00 PMWait...you remember this, right? 🥹✨36A little throwback magic... with jewelry you'll actually wear.Apr 24, 2026 9:00 PM · 36 characters. A little throwback magic... with jewelry you'll actually wear.
Apr 24, 2026 11:03 AMGlam Mom Deal ✨ Up to 30% Off31Polished styles with just the right shineApr 24, 2026 11:03 AM · 31 characters. Polished styles with just the right shine
Apr 23, 2026 9:01 PMFor the Ones Who Care the Most 💙33A small thank you for everything they do.Apr 23, 2026 9:01 PM · 33 characters. A small thank you for everything they do.
Apr 23, 2026 11:01 AM#1 Fan Mom Deal 🏆 NEW Sports Styles Starting at $2053Game-day ready, everyday wearable.Apr 23, 2026 11:01 AM · 53 characters. Game-day ready, everyday wearable.
Apr 22, 2026 9:00 PMJewelry that says "I love you" 💗33Meaningful styles inspired by love and family.Apr 22, 2026 9:00 PM · 33 characters. Meaningful styles inspired by love and family.
Apr 22, 2026 11:03 AMFrom Just $20 🌿 Styles for the Nature-Loving Mom50Fresh, floral, and full of charm.Apr 22, 2026 11:03 AM · 50 characters. Fresh, floral, and full of charm.
Apr 21, 2026 11:03 AMStarting at $20 🦋 Your Free-Spirited Mom Deal Is Here55Light, playful styles she’ll love.Apr 21, 2026 11:03 AM · 55 characters. Light, playful styles she’ll love.
Apr 20, 2026 9:00 PMSpring, Romanticized 💐✨24From farmers markets to flower stands.Apr 20, 2026 9:00 PM · 24 characters. From farmers markets to flower stands.
Apr 20, 2026 11:15 AMONLY $20 💐 Gift our Family Charm Bangles42Daily mom-approved deals starts now.Apr 20, 2026 11:15 AM · 42 characters. Daily mom-approved deals starts now.
Apr 19, 2026 9:00 PMYou’re Going to Want These 😏30Based on what you love.Apr 19, 2026 9:00 PM · 30 characters. Based on what you love.

Based on 480 emails received from Mar 15 to Nov 7, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.