The BookTok Edit is Here 📚
Preview text: Your favorite fictional worlds, now on your wrist.
Using this email in an article? Credit: Alex and Ani email via They Sent It, with a link to this page. Full-size image
- Subject
- The BookTok Edit is Here 📚
- Preview text
- Your favorite fictional worlds, now on your wrist.
- From
- charmers@
alexandani.com - Brand
- Alex and Ani
- ESP
- Klaviyo
- Sent
- Tue Aug 11, 2026, 9:00 PM ET
- Size
- 153 KB
- Images
- 22
- Links
- 44, 17 of them buttons
- Subject length
- 27 characters
Against Alex and Ani's usual
Sent in the 9 PM hour, which holds 47% of its emails; 48% arrive in the 11 AM hour. The subject is 27 characters; its average is 37.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- ALEX AND ANI <[email protected]>
- Reply-To
- [email protected]
- Subject
- The BookTok Edit is Here 📚
- Date
- Wed, 12 Aug 2026 01:00:13 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-101
- Return-Path domain
- k1.send.alexandani.com
- DKIM signature
- d=send.alexandani.com s=s1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-pqwnv with SMTP
- from (unnamed) by geopod-ismtpd-101 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Aug 13, 2026 11:03 AM | New Earrings for Every Kind of Girl | |
| Aug 12, 2026 9:01 PM | Jewelry you can play with 🌀 | |
| Aug 12, 2026 11:03 AM | Meet the American Girl x Alex and Ani Collection 🎀 | |
| Aug 11, 2026 9:00 PM | The BookTok Edit is Here 📚 (this email) | |
| Aug 11, 2026 11:02 AM | Meet Your New Favorite Ring ✏️ | |
| Aug 10, 2026 9:00 PM | Which color is your mood today? 🖍️ | |
| Aug 10, 2026 11:02 AM | They’re Back and Better Than Ever 🦞🌙✏️ |
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