Alf the Label subject lines
65 subject lines averaging 36 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 28, 2026 9:00 PM | For the keys at the bottom of your bag | 38 | The new Looped Key Ring is here. | Oct 28, 2026 9:00 PM · 38 characters. The new Looped Key Ring is here. | |
| Oct 27, 2026 7:01 AM | The styling guide you asked for | 31 | Every way to wear the new Jen chains and leather Crossbody Bag Strap. | Oct 27, 2026 7:01 AM · 31 characters. Every way to wear the new Jen chains and leather Crossbody Bag Strap. | |
| Oct 21, 2026 9:00 PM | Four new ways to wear your Alf | 30 | New In: Two chain straps, a chain extender and a leather crossbody strap. | Oct 21, 2026 9:00 PM · 30 characters. New In: Two chain straps, a chain extender and a leather crossbody strap. | |
| Oct 20, 2026 6:00 AM | I got a bit sentimental | 23 | Hi there, Alf turned ten last week, and I'll be honest, I got a bit sentimental. So I… | Oct 20, 2026 6:00 AM · 23 characters. Hi there, Alf turned ten last week, and I'll be honest, I got a bit sentimental. So I… | |
| Oct 18, 2026 6:06 AM | Your signature piece | 20 | Style and function, all in one | Oct 18, 2026 6:06 AM · 20 characters. Style and function, all in one | |
| Oct 18, 2026 6:00 AM | The two you keep asking for | 27 | Grande Pouch and Harry Case on pre-order, dispatching end of October. | Oct 18, 2026 6:00 AM · 27 characters. Grande Pouch and Harry Case on pre-order, dispatching end of October. | |
| Oct 13, 2026 9:01 PM | Now live: our first jewellery collection | 40 | Shop the one you’ve been thinking about now. | Oct 13, 2026 9:01 PM · 40 characters. Shop the one you’ve been thinking about now. | |
| Oct 13, 2026 12:47 AM | Hello, Welcome to Alf the Label | 31 | You’re in. | Oct 13, 2026 12:47 AM · 31 characters. You’re in. | |
| Oct 12, 2026 8:01 PM | Our first jewellery collection, almost here | 43 | Nine pieces, and the waitlist shops them first. Here’s how to join. | Oct 12, 2026 8:01 PM · 43 characters. Nine pieces, and the waitlist shops them first. Here’s how to join. | |
| Oct 8, 2026 6:01 AM | The pouch I keep repacking | 26 | A clutch, a work kit, a grab-and-go for the pram, a cosmetics case. Same Grande Pouch. | Oct 8, 2026 6:01 AM · 26 characters. A clutch, a work kit, a grab-and-go for the pram, a cosmetics case. Same Grande Pouch. | |
| Oct 6, 2026 6:00 AM | The Signature Ari keeps up | 26 | Six ways to wear it, from the morning commute to the overhead locker. | Oct 6, 2026 6:00 AM · 26 characters. Six ways to wear it, from the morning commute to the overhead locker. | |
| Oct 2, 2026 7:04 PM | Alf's first jewellery range. Ten years of bags, and now this. The reveals start tomorrow. | 91 | Hi everyone, A few weeks ago I had eight conversations I'd been waiting a long time to… | Oct 2, 2026 7:04 PM · 91 characters. Hi everyone, A few weeks ago I had eight conversations I'd been waiting a long time to… | |
| Sep 29, 2026 8:30 PM | Packed for a picnic | 19 | Meet Amy in Chocolate Stripe, our newest colour. | Sep 29, 2026 8:30 PM · 19 characters. Meet Amy in Chocolate Stripe, our newest colour. | |
| Sep 23, 2026 9:00 PM | You Asked, Eva Answered | 23 | New Arrivals: Eva Tote Canvas is here. | Sep 23, 2026 9:00 PM · 23 characters. New Arrivals: Eva Tote Canvas is here. | |
| Sep 22, 2026 8:31 PM | Eva has something new | 21 | Tomorrow. You're seeing it first. | Sep 22, 2026 8:31 PM · 21 characters. Tomorrow. You're seeing it first. | |
| Sep 22, 2026 7:01 AM | Back in stock: Ari Backpack | 27 | These sell out fast. Here's your chance. | Sep 22, 2026 7:01 AM · 27 characters. These sell out fast. Here's your chance. | |
| Sep 17, 2026 8:01 AM | "I was worried it would be too big" | 35 | Three honest reviews of the Teresa Tote, written by people who own one. | Sep 17, 2026 8:01 AM · 35 characters. Three honest reviews of the Teresa Tote, written by people who own one. | |
| Sep 15, 2026 8:00 AM | Pre-order the Ari for October | 29 | All three colourways open now. Don't miss out, again. | Sep 15, 2026 8:00 AM · 29 characters. All three colourways open now. Don't miss out, again. | |
| Sep 10, 2026 6:01 AM | The small stuff, sorted (three new ways to carry it) | 52 | Zip Pouch, Lipstick Case, and Anita in black pebbled leather. New Arrivals. | Sep 10, 2026 6:01 AM · 52 characters. Zip Pouch, Lipstick Case, and Anita in black pebbled leather. New Arrivals. | |
| Sep 8, 2026 7:30 AM | Ten years, and I'm just getting started | 39 | Hi , We're getting closer to Alf's official 10th birthday in October, and there's been a… | Sep 8, 2026 7:30 AM · 39 characters. Hi , We're getting closer to Alf's official 10th birthday in October, and there's been a… | |
| Sep 3, 2026 8:03 AM | Why I swapped my Teresa | 23 | Eight months in my black tote taught me this | Sep 3, 2026 8:03 AM · 23 characters. Eight months in my black tote taught me this | |
| Aug 25, 2026 8:01 AM | Packing pouches for the desk, trip and the in-between | 53 | Everything has a place now. | Aug 25, 2026 8:01 AM · 53 characters. Everything has a place now. | |
| Aug 20, 2026 8:02 AM | Back in stock: Teresa and Ari | 29 | Both sold out fast. Here's your second chance. | Aug 20, 2026 8:02 AM · 29 characters. Both sold out fast. Here's your second chance. | |
| Aug 4, 2026 8:00 AM | Sophie’s Note: Our Mesh Totes Almost Gone | 42 | Amy Mesh Tote 50% Off - Last Chance | Aug 4, 2026 8:00 AM · 42 characters. Amy Mesh Tote 50% Off - Last Chance | |
| Jul 31, 2026 10:30 PM | Sophie Answers the Questions We Get Asked Most | 46 | I get asked a lot of questions in the DMs | Jul 31, 2026 10:30 PM · 46 characters. I get asked a lot of questions in the DMs | |
| Jul 30, 2026 8:02 AM | The Teresa Tote is now on pre-order 🖤 | 38 | This is a limited restock and it moved quickly last time... | Jul 30, 2026 8:02 AM · 38 characters. This is a limited restock and it moved quickly last time... | |
| Jul 23, 2026 8:01 AM | Espresso Ari is now on pre-order 🤎 | 35 | Get yours now, before it's too late | Jul 23, 2026 8:01 AM · 35 characters. Get yours now, before it's too late | |
| Jul 21, 2026 8:01 AM | I've gone back and forth on this one... | 39 | Amy Mesh Sand Tote Now 50% Off | Jul 21, 2026 8:01 AM · 39 characters. Amy Mesh Sand Tote Now 50% Off | |
| Jul 19, 2026 8:00 AM | Why leather quality comes first. Always. | 40 | Sophie takes you behind the scenes of the design process | Jul 19, 2026 8:00 AM · 40 characters. Sophie takes you behind the scenes of the design process | |
| Jul 16, 2026 8:00 AM | How to take the bag from day-to-night | 37 | The Best-Selling Dumpling Handbag | Jul 16, 2026 8:00 AM · 37 characters. The Best-Selling Dumpling Handbag | |
| Jul 14, 2026 8:00 AM | The Eva is back, with company | 29 | A new bundle with the Grande Pouch in Sand | Jul 14, 2026 8:00 AM · 29 characters. A new bundle with the Grande Pouch in Sand | |
| Jul 8, 2026 8:02 AM | My hand luggage, unpacked | 25 | The Ari, and everything that goes in it. | Jul 8, 2026 8:02 AM · 25 characters. The Ari, and everything that goes in it. | |
| Jul 7, 2026 8:01 AM | My hand luggage, unpacked | 25 | The Ari, and everything that goes in it. | Jul 7, 2026 8:01 AM · 25 characters. The Ari, and everything that goes in it. | |
| Jul 4, 2026 10:00 PM | The bags that look better at ten | 32 | The difference is almost always habit, not luck. | Jul 4, 2026 10:00 PM · 32 characters. The difference is almost always habit, not luck. | |
| Jun 30, 2026 8:01 AM | Our Best Selling Eva Mesh Tote is Coming Back 🤎 | 48 | Pre-order yours today. | Jun 30, 2026 8:01 AM · 48 characters. Pre-order yours today. | |
| Jun 25, 2026 4:30 AM | They sold out in the sale, now they're back. | 44 | The Teresa Tote, Espresso Ari Backpack, Ripple Carabiner. Back in stock. | Jun 25, 2026 4:30 AM · 44 characters. The Teresa Tote, Espresso Ari Backpack, Ripple Carabiner. Back in stock. | |
| Jun 21, 2026 6:00 AM | This is your last chance. | 25 | Final hours of our 20-60% off Mid-Year Sale. | Jun 21, 2026 6:00 AM · 25 characters. Final hours of our 20-60% off Mid-Year Sale. | |
| Jun 18, 2026 5:00 AM | What our team is buying in the Mid Year sale | 44 | A pick from every corner of the office. | Jun 18, 2026 5:00 AM · 44 characters. A pick from every corner of the office. | |
| Jun 17, 2026 6:01 AM | You've been thinking about this. | 32 | 20–60% off. The Alf sale is live and some styles have sold out. | Jun 17, 2026 6:01 AM · 32 characters. 20–60% off. The Alf sale is live and some styles have sold out. | |
| Jun 15, 2026 10:00 PM | 20–60% off. The Alf sale is live. | 34 | The piece you've had your eye on. It's yours, on sale. | Jun 15, 2026 10:00 PM · 34 characters. The piece you've had your eye on. It's yours, on sale. | |
| Jun 14, 2026 8:00 AM | The Alf Mid Year sale. Starts Tuesday 16 June. | 46 | 20–60% off sitewide. Your sale guide is enclosed. | Jun 14, 2026 8:00 AM · 46 characters. 20–60% off sitewide. Your sale guide is enclosed. | |
| Jun 11, 2026 8:01 AM | Everything else is already heavy enough. | 40 | Our Mesh Totes were made for this. | Jun 11, 2026 8:01 AM · 40 characters. Our Mesh Totes were made for this. | |
| Jun 9, 2026 8:00 AM | We made the decision for you. | 29 | Our bundles, for the person who wants it all sorted. | Jun 9, 2026 8:00 AM · 29 characters. Our bundles, for the person who wants it all sorted. | |
| Jun 4, 2026 9:23 AM | The bag finishes the sentence. | 30 | The thing I think most women get backwards. | Jun 4, 2026 9:23 AM · 30 characters. The thing I think most women get backwards. | |
| Jun 2, 2026 8:00 AM | As seen on: Our ultimate muses. | 31 | Global style inspiration from the Alf community. | Jun 2, 2026 8:00 AM · 31 characters. Global style inspiration from the Alf community. | |
| May 28, 2026 8:01 AM | Netflix, a 1950s trailblazer, and my ultimate style icon... | 59 | The secret history behind our newest namesake tote. | May 28, 2026 8:01 AM · 59 characters. The secret history behind our newest namesake tote. | |
| May 26, 2026 8:01 AM | Small pieces, massive impact: The micro-upgrades we swear by. | 61 | Bring ease back to your day, no wardrobe overhaul required. | May 26, 2026 8:01 AM · 61 characters. Bring ease back to your day, no wardrobe overhaul required. | |
| May 19, 2026 6:00 PM | Considered design. Timeless appeal. | 35 | Streamlined silhouettes designed for an effortless daily wardrobe. | May 19, 2026 6:00 PM · 35 characters. Streamlined silhouettes designed for an effortless daily wardrobe. | |
| May 14, 2026 8:00 AM | One Bag. Five Ways. Endless Elegance. 🥟 | 40 | The secret to effortless travel isn't a bigger suitcase - it’s a smarter bag. | May 14, 2026 8:00 AM · 40 characters. The secret to effortless travel isn't a bigger suitcase - it’s a smarter bag. | |
| May 12, 2026 8:00 AM | The art of aging beautifully. | 29 | Because quality is a choice worth protecting. | May 12, 2026 8:00 AM · 29 characters. Because quality is a choice worth protecting. |
Based on 65 emails received from Mar 16 to Oct 28, 2026. Times in US Eastern. How we collect