I thought it was a gimmick.

Preview text: Beer in soap. I had questions. Here's what I found.

Friday, Aug 7, 2026 at 6:45 PM EasternKlaviyo

ANSCI thought it was a gimmick.

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Subject: I thought it was a gimmick.
Preview text: Beer in soap. I had questions. Here's what I found.
From: info@ansc.com.au
Brand: ANSC
ESP: Klaviyo
Sent: Fri Aug 7, 2026, 6:45 PM ET
Sent to: Australia (ansc.com.au), australiansoapcompany.com, Australia (pharmaoil.com.au), theaustraliannaturalsoapcompany.com
Size: 72 KB
Images: 14
Links: 20, 9 of them buttons
Subject length: 27 characters

Against ANSC's usual

Sent in its busiest hour, 6 PM, which holds 18% of its emails. The subject is 27 characters; its average is 37.

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