Fashions gone soft

Preview text: The slouchy bag is back and we've got the one to carry.

Monday, Oct 5, 2026 at 6:00 AM EasternKlaviyo

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Fashions gone soft - email from Apatchy London

Using this email in an article? Credit: Apatchy London email via They Sent It, with a link to this page. Full-size image

Subject: Fashions gone soft
Preview text: The slouchy bag is back and we've got the one to carry.
From: social@apatchy.co.uk
Brand: Apatchy London
ESP: Klaviyo
Sent: Mon Oct 5, 2026, 6:00 AM ET
Sent to: United Kingdom (apatchy.co.uk), apatchylondon.com
Size: 43 KB
Images: 8
Links: 10, 1 of them buttons
Subject length: 18 characters

Against Apatchy London's usual

Sent in the 6 AM hour, which holds 8% of its emails; 31% arrive in the 2 PM hour. The subject is 18 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Apatchy London <[email protected]>
Subject: Fashions gone soft
Date: Mon, 05 Oct 2026 10:00:36 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.apatchy.co.uk
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.apatchy.co.uk s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

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	Oct 7, 2026 2:30 PM	Suited and booted
	Oct 5, 2026 6:00 AM	Fashions gone soft (this email)
	Oct 4, 2026 4:01 AM	Double bagging? We can fix that.
	Oct 2, 2026 7:00 AM	I'm a Faithful (to my handbag)
	Oct 1, 2026 4:00 AM	The Bambi is ready to pre-order