The Apatchy Directory: The Esme

Preview text: A closer look at our most-wanted bag.

Apatchy LondonThursday, May 21, 2026 at 2:30 PM EasternKlaviyo
Apatchy LondonThe Apatchy Directory: The Esme
Subject
The Apatchy Directory: The Esme
Preview text
A closer look at our most-wanted bag.
From
social@apatchy.co.uk
Sent
Thu May 21, 2026, 2:30 PM ET
Sent to
United Kingdom (apatchy.co.uk)
Size
56 KB
Images
16
Links
17, 9 of them buttons
Subject length
31 characters

Against Apatchy London's usual

Sent in its busiest hour, 2 PM, which holds 31% of its emails. The subject is 31 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Apatchy London <[email protected]>
Subject
The Apatchy Directory: The Esme
Date
Thu, 21 May 2026 18:30:32 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.apatchy.co.uk
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.apatchy.co.uk s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-28.kmta.shared.klaviyomail.com [170.203.28.28] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 28, 2026 2:00 PMThe Maisie Mini is nearly gone
May 27, 2026 10:01 AMThe Apatchy Directory: The Harriet
May 23, 2026 4:00 AMFind your season
May 21, 2026 2:30 PMThe Apatchy Directory: The Esme (this email)
May 19, 2026 6:00 AMThe Maisie Mini, now in suede
May 17, 2026 3:00 PMFinally.
May 16, 2026 4:00 AMResistance is futile.

More from Apatchy London

All Apatchy London emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.