We made a mistake

Preview text: Good news: we’ve fixed it (for now)...

Apatchy LondonSaturday, Jul 4, 2026 at 3:00 AM EasternKlaviyo
Apatchy LondonWe made a mistake
Subject
We made a mistake
Preview text
Good news: we’ve fixed it (for now)...
From
social@apatchy.co.uk
Sent
Sat Jul 4, 2026, 3:00 AM ET
Sent to
United Kingdom (apatchy.co.uk)
Size
46 KB
Images
16
Links
13, 5 of them buttons
Subject length
17 characters

Against Apatchy London's usual

Sent in the 3 AM hour, which holds 11% of its emails; 32% arrive in the 2 PM hour. The subject is 17 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Apatchy London <[email protected]>
Subject
We made a mistake
Date
Sat, 04 Jul 2026 07:00:58 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.apatchy.co.uk
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.apatchy.co.uk s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-37.kmta.shared.klaviyomail.com [170.203.28.37] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-green-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 9, 2026 2:01 PMCool for summer
Jul 7, 2026 3:00 PMIt's in the details
Jul 5, 2026 2:30 PMMade in Florence
Jul 4, 2026 3:00 AMWe made a mistake (this email)
Jul 2, 2026 2:00 PMYour plus one for every 'I do'
Jun 30, 2026 2:02 PMEveryone's reaching for Maisie
Jun 27, 2026 2:00 PMEssential holiday looks

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