They Sent It

New is coming. Get comfy ❤️

The Late Shift mini drop lands Tuesday 13 October, 3PM AWST.

Ape the LabelThursday, Oct 8, 2026 at 2:59 AM EasternKlaviyo
Ape the LabelNew is coming. Get comfy ❤️
Subject
New is coming. Get comfy ❤️
Preview text
The Late Shift mini drop lands Tuesday 13 October, 3PM AWST.
From
hello@apethelabel.com
Sent
Thu Oct 8, 2026, 2:59 AM ET
Size
67 KB
Images
11
Links
15, 4 of them buttons
Subject length
27 characters

Against Ape the Label's usual

Sent in the 2 AM hour, which holds 7% of its emails; 31% arrive in the 4 AM hour. The subject is 27 characters; its average is 30.

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From
Ape the Label <[email protected]>
Subject
New is coming. Get comfy ❤️
Date
Thu, 08 Oct 2026 06:59:00 +0000 (UTC)
Message-ID domain
geopod-ismtpd-33
Return-Path domain
hello.apethelabel.com
DKIM signature
d=apethelabel.com s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. by recvd-…-2tnht with SMTP
  2. from (unnamed) by geopod-ismtpd-33 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 12, 2026 3:00 AMPLAN YOUR BUY 💙
Oct 9, 2026 7:59 AM135,000+ hairdressers can't be wrong
Oct 8, 2026 7:58 AMWe shopped for you
Oct 8, 2026 2:59 AMNew is coming. Get comfy ❤️ (this email)
Oct 2, 2026 4:40 AMA look back at September
Oct 1, 2026 8:37 AM135,000+ hairdressers can't be wrong
Sep 30, 2026 8:36 AMWe shopped for you

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