You’re up first, bbys 🖤 VIP access is OPEN

Preview text: Shop The Late Shift before everyone else. Comfy fits, dressed-up plans.

Ape the LabelMonday, Oct 12, 2026 at 8:00 PM EasternKlaviyo
Ape the LabelYou’re up first, bbys 🖤 VIP access is OPEN
Subject
You’re up first, bbys 🖤 VIP access is OPEN
Preview text
Shop The Late Shift before everyone else. Comfy fits, dressed-up plans.
From
hello@apethelabel.com
Sent
Mon Oct 12, 2026, 8:00 PM ET
Size
68 KB
Images
9
Links
19, 5 of them buttons
Subject length
43 characters

Against Ape the Label's usual

Sent in the 8 PM hour, which holds 5% of its emails; 31% arrive in the 4 AM hour. The subject is 43 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Ape the Label <[email protected]>
Subject
You’re up first, bbys 🖤 VIP access is OPEN
Date
Tue, 13 Oct 2026 00:00:21 +0000 (UTC)
Message-ID domain
geopod-ismtpd-56
Return-Path domain
hello.apethelabel.com
DKIM signature
d=apethelabel.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-mvwnx with SMTP
  2. from (unnamed) by geopod-ismtpd-56 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 15, 2026 1:00 AMSalon problems? We’ve got a few solutions.
Oct 13, 2026 2:45 AMTHE LATE SHIFT is live, bbys ♥️
Oct 13, 2026 12:18 AMWelcome to Ape The Label
Oct 12, 2026 8:00 PMYou’re up first, bbys 🖤 VIP access is OPEN (this email)
Oct 12, 2026 3:00 AMPLAN YOUR BUY 💙
Oct 9, 2026 7:59 AM135,000+ hairdressers can't be wrong
Oct 8, 2026 7:58 AMWe shopped for you

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