This is denim, just not as you know it

Preview text: Embroidery, unexpected details, and statement pieces take everyday denim somewhere new.

Aratta

Friday, Sep 11, 2026 at 11:30 AM EasternKlaviyo

ArattaThis is denim, just not as you know it

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This is denim, just not as you know it - email from Aratta

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Subject: This is denim, just not as you know it
Preview text: Embroidery, unexpected details, and statement pieces take everyday denim somewhere new.
From: shop@shoparatta.com
Brand: Aratta
ESP: Klaviyo
Sent: Fri Sep 11, 2026, 11:30 AM ET
Size: 39 KB
Images: 12
Links: 18, 9 of them buttons
Subject length: 38 characters

Against Aratta's usual

Sent in the 11 AM hour, which holds 20% of its emails; 50% arrive in the 10 AM hour. The subject is 38 characters; its average is 36.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Aratta <[email protected]>
Subject: This is denim, just not as you know it
Date: Fri, 11 Sep 2026 15:30:33 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.shoparatta.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.shoparatta.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 17, 2026 10:55 AM	📢 ARATTA Flash Sale — 30% OFF New Arrivals! 📢 · Resent
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	Oct 16, 2026 2:50 PM	15% Off All Aratta + Free Shipping
	Sep 11, 2026 11:30 AM	This is denim, just not as you know it (this email)
	Sep 10, 2026 11:30 AM	The little piece doing the most
	Sep 8, 2026 11:30 AM	Look closer. The details are everything.
	Sep 7, 2026 11:31 AM	Who says a day off should look basic?