How Do You Unwind?

Preview text: Turn down the noise. Turn up the calm. Unwind is 20% off this August.

Articles of StyleTuesday, Aug 18, 2026 at 3:14 PM EasternKlaviyo
Articles of StyleHow Do You Unwind?
Subject
How Do You Unwind?
Preview text
Turn down the noise. Turn up the calm. Unwind is 20% off this August.
From
store+13597335@g.shopifyemail.com
Sent
Tue Aug 18, 2026, 3:14 PM ET
Size
118 KB
Images
11
Links
17, 5 of them buttons
Subject length
18 characters

Against Articles of Style's usual

Sent in the 3 PM hour, which holds 7% of its emails; 22% arrive in the 11 AM hour. The subject is 18 characters; its average is 43.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Escents <…@g.shopifyemail.com>
Reply-To
Escents <[email protected]>
Subject
How Do You Unwind?
Date
Tue, 18 Aug 2026 19:14:42 +0000 (UTC)
Message-ID domain
shopify.com
Return-Path domain
mailer.g.shopifyemail.com
DKIM signature
d=g.shopifyemail.com s=s1; d=sendgrid.info s=smtpapi
Authentication
dkim=pass (g.shopifyemail.com), dkim=pass (sendgrid.info), spf=pass (mailer.g.shopifyemail.com), dmarc=pass (shopifyemail.com)
List-Unsubscribe
Present, one-click
Feedback-ID sender
shopify

Servers it passed through, newest first

  1. from o14.mailer.shopify.com [149.72.154.99] by our receiving server with ESMTPS
  2. by recvd-…-6p4mz with SMTP
  3. from (unnamed) by geopod-ismtpd-104 with HTTP

Other sending headers (names only): X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 22, 2026 11:15 AMMost guys are scared of patterns
Aug 20, 2026 3:11 PMYou found it. Now own it, Gentleman.
Aug 20, 2026 11:01 AMMeet Nash. Now in nine colors.
Aug 18, 2026 3:14 PMHow Do You Unwind? (this email)
Aug 18, 2026 11:01 AMBuilt for the man who lives on planes
Aug 15, 2026 7:08 PMShop your winter supplements
Aug 15, 2026 11:15 AMMeet the Leo, knit in eighteen shades in Brooklyn

More from Articles of Style

All Articles of Style emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.