A.S.98 subject lines
141 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 9:06 AM | You've got an exclusive discount! 🖤 | 36 | Hurry! Offer ends soon! | Nov 1, 2026 9:06 AM · 36 characters. Hurry! Offer ends soon! | |
| Oct 31, 2026 8:00 AM | Fall, according to A.S.98 🍂 | 28 | The shoes, boots and bags defining the season. | Oct 31, 2026 8:00 AM · 28 characters. The shoes, boots and bags defining the season. | |
| Oct 29, 2026 8:04 AM | Heads will turn. | 16 | Give them something worth looking at. | Oct 29, 2026 8:04 AM · 16 characters. Give them something worth looking at. | |
| Oct 29, 2026 5:43 AM | Don't miss your new favorite shoes! 🖤 | 38 | You're going to love these! | Oct 29, 2026 5:43 AM · 38 characters. You're going to love these! | |
| Oct 27, 2026 8:01 AM | The short list. 📝 | 18 | If we could only pick a few… | Oct 27, 2026 8:01 AM · 18 characters. If we could only pick a few… | |
| Oct 24, 2026 8:15 AM | You'll wear these. A lot. | 25 | Everyday shoes without the everyday attitude. | Oct 24, 2026 8:15 AM · 25 characters. Everyday shoes without the everyday attitude. | |
| Oct 22, 2026 8:01 AM | These aren't sticking around. | 29 | The fall favorites everyone keeps coming back for. | Oct 22, 2026 8:01 AM · 29 characters. The fall favorites everyone keeps coming back for. | |
| Oct 20, 2026 8:30 AM | Last call, VIP. Your $50 off ends tonight. | 42 | Don't say we didn't warn you | Oct 20, 2026 8:30 AM · 42 characters. Don't say we didn't warn you | |
| Oct 17, 2026 8:15 AM | A little VIP treatment? Don't mind if you do. | 45 | $50 off sounds good. | Oct 17, 2026 8:15 AM · 45 characters. $50 off sounds good. | |
| Oct 15, 2026 8:03 AM | The VIP Event is on! Take $50 Off | 33 | Your exclusive offer is here. | Oct 15, 2026 8:03 AM · 33 characters. Your exclusive offer is here. | |
| Oct 13, 2026 8:31 AM | Flat out cool 🖤 | 16 | You don't need a heel to make an entrance. | Oct 13, 2026 8:31 AM · 16 characters. You don't need a heel to make an entrance. | |
| Oct 10, 2026 8:31 AM | Current Obsessions 😍 | 21 | The new-collection pairs we can’t stop thinking about. | Oct 10, 2026 8:31 AM · 21 characters. The new-collection pairs we can’t stop thinking about. | |
| Oct 8, 2026 8:06 AM | 🏁 On your mark, get set, Boot Season! | 38 | Short, tall, heel, or flat, there's no wrong answer. | Oct 8, 2026 8:06 AM · 38 characters. Short, tall, heel, or flat, there's no wrong answer. | |
| Oct 6, 2026 8:15 AM | 👯 Your shoes want a plus-one. | 30 | Meet the leather bags completing the look. | Oct 6, 2026 8:15 AM · 30 characters. Meet the leather bags completing the look. | |
| Oct 3, 2026 8:01 AM | Turn it up. 🎸 | 14 | More leather. More attitude. More A.S.98. | Oct 3, 2026 8:01 AM · 14 characters. More leather. More attitude. More A.S.98. | |
| Oct 1, 2026 8:02 AM | The tall boot has arrived | 25 | Fall's power move, from the knee down. | Oct 1, 2026 8:02 AM · 25 characters. Fall's power move, from the knee down. | |
| Sep 29, 2026 8:30 AM | 9AM → whenever. | 17 | One pair. Plans optional. | Sep 29, 2026 8:30 AM · 17 characters. One pair. Plans optional. | |
| Sep 26, 2026 8:03 AM | LAST CHANCE 🚨 Your code expires soon! | 39 | Don't miss your chance to save! | Sep 26, 2026 8:03 AM · 39 characters. Don't miss your chance to save! | |
| Sep 24, 2026 8:15 AM | Look closer. | 12 | The difference is in the details. | Sep 24, 2026 8:15 AM · 12 characters. The difference is in the details. | |
| Sep 22, 2026 8:05 AM | Indulge in chocolate hues 🍫 ❣️ | 30 | Fall’s richest shade has arrived. | Sep 22, 2026 8:05 AM · 30 characters. Fall’s richest shade has arrived. | |
| Sep 21, 2026 8:03 AM | You've got an exclusive discount! 🖤 | 36 | Hurry! Offer ends soon! | Sep 21, 2026 8:03 AM · 36 characters. Hurry! Offer ends soon! | |
| Sep 19, 2026 8:15 AM | Clearly, you have good taste. 🤩 | 32 | The A.S.98 styles everyone has their eye on. | Sep 19, 2026 8:15 AM · 32 characters. The A.S.98 styles everyone has their eye on. | |
| Sep 18, 2026 5:01 AM | Don't miss your new favorite shoes! 🖤 | 38 | You're going to love these! | Sep 18, 2026 5:01 AM · 38 characters. You're going to love these! | |
| Sep 17, 2026 9:35 PM | Casual. Not ordinary. | 21 | Easygoing looks with an A.S.98 edge. | Sep 17, 2026 9:35 PM · 21 characters. Easygoing looks with an A.S.98 edge. | |
| Sep 15, 2026 8:03 AM | More boots just dropped 💥 | 26 | Ready for part two? | Sep 15, 2026 8:03 AM · 26 characters. Ready for part two? | |
| Sep 14, 2026 8:30 AM | New here: MJUS by A.S.98 | 24 | Meet our other side | Sep 14, 2026 8:30 AM · 24 characters. Meet our other side | |
| Sep 12, 2026 7:45 AM | You can almost feel it. | 23 | Rich leather. Serious character. | Sep 12, 2026 7:45 AM · 23 characters. Rich leather. Serious character. | |
| Sep 10, 2026 8:05 AM | The styles at the top of our wish list 📝 | 41 | We picked favorites. | Sep 10, 2026 8:05 AM · 41 characters. We picked favorites. | |
| Sep 9, 2026 8:59 AM | Meet the new lineup 👯 | 22 | New season. New style. New reasons to get dressed. | Sep 9, 2026 8:59 AM · 22 characters. New season. New style. New reasons to get dressed. | |
| Sep 7, 2026 6:45 PM | Hours left! ⏰ Extra 20% off sale ends tonight | 47 | Bye summer | Sep 7, 2026 6:45 PM · 47 characters. Bye summer | |
| Sep 7, 2026 8:18 AM | This is it. Goodbye, Summer. | 28 | Final day: extra 20% off sale with BYE20. | Sep 7, 2026 8:18 AM · 28 characters. Final day: extra 20% off sale with BYE20. | |
| Sep 6, 2026 8:05 AM | Tomorrow, we say goodbye to 20% off 👋 | 38 | Last call is getting very close. | Sep 6, 2026 8:05 AM · 38 characters. Last call is getting very close. | |
| Sep 4, 2026 8:06 AM | The new season starts here ❣️ | 29 | New shoes for that in-between moment. | Sep 4, 2026 8:06 AM · 29 characters. New shoes for that in-between moment. | |
| Sep 3, 2026 8:06 AM | 🔐 Unlock 20% off + start the weekend early | 43 | Bye summer, hello sale | Sep 3, 2026 8:06 AM · 43 characters. Bye summer, hello sale | |
| Sep 2, 2026 8:04 AM | LAST CHANCE 🚨 Your code expires soon! | 39 | Don't miss your chance to save! | Sep 2, 2026 8:04 AM · 39 characters. Don't miss your chance to save! | |
| Sep 1, 2026 8:06 AM | New looks good on you 👏 | 24 | The pairs setting the tone for the season. | Sep 1, 2026 8:06 AM · 24 characters. The pairs setting the tone for the season. | |
| Aug 31, 2026 8:01 AM | Goodbye, August. 👋 | 19 | with 20% off goodbye to a few more pairs too | Aug 31, 2026 8:01 AM · 19 characters. with 20% off goodbye to a few more pairs too | |
| Aug 29, 2026 8:03 AM | Boots + Bags. A very good combination. | 38 | Especially when they’re an extra 20% off. | Aug 29, 2026 8:03 AM · 38 characters. Especially when they’re an extra 20% off. | |
| Aug 28, 2026 8:06 AM | NEW FOR FALL ⚡ The drop is here. | 34 | New season. New attitude. Meet the styles we can’t stop thinking about. | Aug 28, 2026 8:06 AM · 34 characters. New season. New attitude. Meet the styles we can’t stop thinking about. | |
| Aug 26, 2026 8:03 AM | ⏰ Don't wait! Your size won't. | 31 | Sale pairs are disappearing fast. | Aug 26, 2026 8:03 AM · 31 characters. Sale pairs are disappearing fast. | |
| Aug 25, 2026 12:36 PM | Don't miss your new favorite shoes! 🖤 | 38 | You're going to love these! | Aug 25, 2026 12:36 PM · 38 characters. You're going to love these! | |
| Aug 25, 2026 8:00 AM | More A.S.98. Less than $200 | 27 | We went digging through the sale for you. | Aug 25, 2026 8:00 AM · 27 characters. We went digging through the sale for you. | |
| Aug 24, 2026 8:02 AM | Don't Miss These Must-See Styles! | 33 | 20% off, not your average sale section. | Aug 24, 2026 8:02 AM · 33 characters. 20% off, not your average sale section. | |
| Aug 22, 2026 8:15 AM | Boots. On sale. Before boot season. | 35 | This is what we call good timing. | Aug 22, 2026 8:15 AM · 35 characters. This is what we call good timing. | |
| Aug 21, 2026 8:17 AM | Weekend plans? 🤔 We have an idea !💡 | 37 | 20% off sounds about right | Aug 21, 2026 8:17 AM · 37 characters. 20% off sounds about right | |
| Aug 19, 2026 8:31 AM | Don’t Forget The Bags 👉 | 23 | Extra 20% off sale handbags, too. | Aug 19, 2026 8:31 AM · 23 characters. Extra 20% off sale handbags, too. | |
| Aug 18, 2026 8:15 AM | Start With These 👠👢👛 | 21 | Our picks from the 20% off Goodbye Summer Sale. | Aug 18, 2026 8:15 AM · 21 characters. Our picks from the 20% off Goodbye Summer Sale. | |
| Aug 17, 2026 8:31 AM | Under $200. Yes, really 😎 | 26 | 20% off! Your next pair is waiting. | Aug 17, 2026 8:31 AM · 26 characters. 20% off! Your next pair is waiting. | |
| Aug 15, 2026 8:31 AM | The Sale Gets Better 💥 | 23 | Already reduced. Now another 20% off. | Aug 15, 2026 8:31 AM · 23 characters. Already reduced. Now another 20% off. | |
| Aug 14, 2026 8:30 AM | Goodbye, summer. Hello, extra 20% off. 👋 | 41 | Take an extra 20% off already-reduced styles with BYE20. | Aug 14, 2026 8:30 AM · 41 characters. Take an extra 20% off already-reduced styles with BYE20. |
Based on 141 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect