This needs sprinkles.

Preview text: Our slightly unscientific approach to building a great outfit.

AsawinThursday, Oct 29, 2026 at 5:15 AM EasternKlaviyo
AsawinThis needs sprinkles.
Subject
This needs sprinkles.
Preview text
Our slightly unscientific approach to building a great outfit.
From
hi@shopasawin.com
Brand
Asawin
Sent
Thu Oct 29, 2026, 5:15 AM ET
Size
69 KB
Images
18
Links
20, 6 of them buttons
Subject length
21 characters

Against Asawin's usual

Sent in the 5 AM hour, which holds 3% of its emails; 48% arrive in the 10 AM hour. The subject is 21 characters; its average is 26.

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Sent just before and after

Oct 29, 2026 5:15 AMThis needs sprinkles. (this email)
Oct 24, 2026 4:38 AMYou were onto something good…
Oct 23, 2026 11:39 PMMix. Match. Power clash. Repeat. 💥
Oct 22, 2026 4:15 AMWear the loud one.
Oct 19, 2026 11:38 PMBold style, big smiles, and zero rules 🎨
Oct 16, 2026 11:37 PMFree shipping is still on the table 🐌
Oct 15, 2026 4:15 AMMatching is optional.

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