They Sent It

Water-repellent, not waterproof

There's a difference, and it matters.

AtomsMonday, Oct 5, 2026 at 7:06 PM EasternKlaviyo
AtomsWater-repellent, not waterproof
Subject
Water-repellent, not waterproof
Preview text
There's a difference, and it matters.
From
support@atoms.com
Brand
Atoms
Sent
Mon Oct 5, 2026, 7:06 PM ET
Sent to
atoms.com
Size
110 KB
Images
20
Links
32, 5 of them buttons
Subject length
31 characters

Against Atoms's usual

Sent in its busiest hour, 7 PM, which holds 44% of its emails. The subject is 31 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Atoms <[email protected]>
Subject
Water-repellent, not waterproof
Date
Mon, 05 Oct 2026 23:06:04 +0000 (UTC)
Message-ID domain
geopod-ismtpd-69
Return-Path domain
email.atoms.com
DKIM signature
d=atoms.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-p9jp2 with SMTP
  2. from (unnamed) by geopod-ismtpd-69 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Oct 15, 2026 7:02 PMModel 000 in Gray is back
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Oct 7, 2026 7:05 PMPreorder Retro Blue
Oct 5, 2026 7:06 PMWater-repellent, not waterproof (this email)
Oct 3, 2026 7:00 PMThe winter socks are here
Oct 1, 2026 7:04 PMLast call before tomorrow
Sep 29, 2026 7:01 PMNow with cashmere

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