Avy & Co. subject lines
27 subject lines averaging 25 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 29, 2026 9:37 PM | IMPORTANT SALE INFORMATION | 26 | The Countdown Is On ⏰ | Oct 29, 2026 9:37 PM · 26 characters. The Countdown Is On ⏰ | |
| Oct 27, 2026 9:25 PM | WIN A $1,000 AVY & CO. WARDROBE 🤎 | 34 | Our biggest sale of the year is almost here. To celebrate, we're giving one lucky person… | Oct 27, 2026 9:25 PM · 34 characters. Our biggest sale of the year is almost here. To celebrate, we're giving one lucky person… | |
| Oct 21, 2026 11:43 PM | The ETTA as seen on our muse Kristen | 36 | We’re obsessed 🫶 | Oct 21, 2026 11:43 PM · 36 characters. We’re obsessed 🫶 | |
| Oct 15, 2026 10:16 PM | New Linen Has Landed | 20 | 🤍🤎 | Oct 15, 2026 10:16 PM · 20 characters. 🤍🤎 | |
| Oct 9, 2026 8:59 PM | MEET ETTA. OUR NEW HERO KNIT. | 29 | Just Landed, and You Shop First. | Oct 9, 2026 8:59 PM · 29 characters. Just Landed, and You Shop First. | |
| Oct 6, 2026 10:40 PM | WIN ETTA + $500 TO SPEND | 24 | Our New Hero Knit is almost here. To celebrate, we’re giving one away — plus a $500 Avy &… | Oct 6, 2026 10:40 PM · 24 characters. Our New Hero Knit is almost here. To celebrate, we’re giving one away — plus a $500 Avy &… | |
| Oct 5, 2026 5:33 PM | NEW LEATHER HAS LANDED | 22 | Now the Hard Part... Which Colour to Choose? | Oct 5, 2026 5:33 PM · 22 characters. Now the Hard Part... Which Colour to Choose? | |
| Oct 4, 2026 11:28 PM | THE CYLINDER BAG | 16 | ARRIVING TOMORROW // FIRST LOOK | Oct 4, 2026 11:28 PM · 16 characters. ARRIVING TOMORROW // FIRST LOOK | |
| Sep 30, 2026 10:30 PM | ORGANIC JERSEY. Just Landed. | 28 | Basic but Better, ONLINE NOW | Sep 30, 2026 10:30 PM · 28 characters. Basic but Better, ONLINE NOW | |
| Sep 29, 2026 6:50 PM | A FRESH TAKE ON JERSEY | 22 | ARRIVING in 24 HOURS | Sep 29, 2026 6:50 PM · 22 characters. ARRIVING in 24 HOURS | |
| Sep 24, 2026 5:15 PM | FIRST LOOK AT JERSEY | 20 | A Minimal Approach... Arriving Next Week | Sep 24, 2026 5:15 PM · 20 characters. A Minimal Approach... Arriving Next Week | |
| Sep 20, 2026 7:39 PM | JOSIE Blouse in CINNAMON now LIVE for the first time ever... | 60 | 100% Woven Linen Gingham | Sep 20, 2026 7:39 PM · 60 characters. 100% Woven Linen Gingham | |
| Aug 24, 2026 11:42 PM | 🔥 WAREHOUSE SALE 🔥 | 18 | Huge Discounts Off Final Pieces | Aug 24, 2026 11:42 PM · 18 characters. Huge Discounts Off Final Pieces | |
| Aug 9, 2026 7:49 PM | The Quiet Hero : RAMIE | 22 | Pieces for every season, every occasion and everything in between. | Aug 9, 2026 7:49 PM · 22 characters. Pieces for every season, every occasion and everything in between. | |
| Aug 5, 2026 11:41 PM | Introducing the New FLEUR Scalloped! 🖤 | 39 | PLUS ONDINE Scalloped Blouse Black Re-stocked | Aug 5, 2026 11:41 PM · 39 characters. PLUS ONDINE Scalloped Blouse Black Re-stocked | |
| Aug 3, 2026 10:39 PM | FLEUR in a New Shade 🖤 | 23 | Arriving Thursday. You are notified first. | Aug 3, 2026 10:39 PM · 23 characters. Arriving Thursday. You are notified first. | |
| Jul 29, 2026 10:39 PM | Mulberry Silk 🕊️ | 16 | The Most Luxurious Silk on the Planet, Has Just Been Restocked. | Jul 29, 2026 10:39 PM · 16 characters. The Most Luxurious Silk on the Planet, Has Just Been Restocked. | |
| Jul 28, 2026 12:11 AM | Those Iconic Pleats 🤎 | 22 | The MARLO Pant, with its signature deep pleats, is now available for the first time ever… | Jul 28, 2026 12:11 AM · 22 characters. The MARLO Pant, with its signature deep pleats, is now available for the first time ever… | |
| Jul 26, 2026 3:41 AM | BACK IN SMALL NUMBERS | 21 | A small restock of our Broderie Anglaise Collection has just arrived online. | Jul 26, 2026 3:41 AM · 21 characters. A small restock of our Broderie Anglaise Collection has just arrived online. | |
| Jul 22, 2026 12:23 AM | ONLY 4 left !! | 14 | We're so thrilled you've loved this bestseller in Black. | Jul 22, 2026 12:23 AM · 14 characters. We're so thrilled you've loved this bestseller in Black. | |
| Jul 14, 2026 7:54 PM | She's Finally Here 🖤 | 21 | You SHOP First | Jul 14, 2026 7:54 PM · 21 characters. You SHOP First | |
| Jul 13, 2026 4:17 AM | It's Almost Here | 16 | The ONDINE Scalloped Ramie Blouse you've been waiting for arrives in Black next week. | Jul 13, 2026 4:17 AM · 16 characters. The ONDINE Scalloped Ramie Blouse you've been waiting for arrives in Black next week. | |
| Jul 1, 2026 7:37 PM | A Little Note of Gratitude | 26 | Thank you for making this our biggest and most meaningful Mid Year Sale yet. | Jul 1, 2026 7:37 PM · 26 characters. Thank you for making this our biggest and most meaningful Mid Year Sale yet. | |
| Jul 1, 2026 1:17 AM | Take another peek... ✨ | 23 | We noticed you checking out one of our faves... | Jul 1, 2026 1:17 AM · 23 characters. We noticed you checking out one of our faves... | |
| Jun 30, 2026 2:09 AM | MID YEAR SALE ENDS IN 24 HOURS 🔥 | 33 | 20-60% OFF EVERYTHING | Jun 30, 2026 2:09 AM · 33 characters. 20-60% OFF EVERYTHING | |
| Jun 28, 2026 12:27 AM | SALE ENDS July 1st | 18 | Build a wardrobe you'll love with our most-loved pieces. Buy 2, get 3rd at 50% | Jun 28, 2026 12:27 AM · 18 characters. Build a wardrobe you'll love with our most-loved pieces. Buy 2, get 3rd at 50% | |
| Jun 23, 2026 4:34 AM | The Pant You'll Wear On Repeat | 30 | Available in Cinnamon, Wisteria and Black. YOLLIE Now 20% Off. | Jun 23, 2026 4:34 AM · 30 characters. Available in Cinnamon, Wisteria and Black. YOLLIE Now 20% Off. |
Based on 27 emails received from Jun 23 to Oct 29, 2026. Times in US Eastern. How we collect