don’t tell anyone but

Preview text: here’s 10% off

AYRFriday, Oct 9, 2026 at 3:35 AM EasternKlaviyo
AYRdon’t tell anyone but
Subject
don’t tell anyone but
Preview text
here’s 10% off
From
ayrheads@ayr.com
Brand
AYR
Sent
Fri Oct 9, 2026, 3:35 AM ET
Size
57 KB
Images
17
Links
20, 2 of them buttons
Subject length
22 characters

Against AYR's usual

Sent in the 3 AM hour, which holds 3% of its emails; 85% arrive in the 9 AM hour. The subject is 22 characters; its average is 23.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
don’t tell anyone but
Date
Fri, 09 Oct 2026 07:35:31 +0000 (UTC)
Message-ID domain
geopod-ismtpd-110
Return-Path domain
klaviyo.ayr.com
DKIM signature
d=ayr.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-29hkd with SMTP
  2. from (unnamed) by geopod-ismtpd-110 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 10, 2026 9:33 AMyou first >> NEW JEAN
Oct 10, 2026 3:07 AMyour exclusive 10% off ends soon
Oct 9, 2026 9:27 AMNEW JEAN
Oct 9, 2026 3:35 AMdon’t tell anyone but (this email)
Oct 9, 2026 3:06 AM10% off for a limited time only
Oct 8, 2026 9:27 AMa button front shirt unlike any other
Oct 7, 2026 9:33 AMVogue’s obsessed

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