NEW ARRIVALS
Preview text: this changes everything
Using this email in an article? Credit: AYR email via They Sent It, with a link to this page. Full-size image
- Subject
- NEW ARRIVALS
- Preview text
- this changes everything
- From
- ayrheads@
ayr.com - Brand
- AYR
- ESP
- Klaviyo
- Sent
- Wed Sep 30, 2026, 9:33 AM ET
- Size
- 60 KB
- Images
- 9
- Links
- 20, 10 of them buttons
- Subject length
- 12 characters
Against AYR's usual
Sent in its busiest hour, 9 AM, which holds 85% of its emails. The subject is 12 characters; its average is 23.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- AYR <[email protected]>
- Subject
- NEW ARRIVALS
- Date
- Wed, 30 Sep 2026 13:33:04 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-43
- Return-Path domain
- klaviyo.ayr.com
- DKIM signature
- d=ayr.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-cwnv7 with SMTP
- from (unnamed) by geopod-ismtpd-43 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 3, 2026 9:33 AM | CHILLMORE GIRLS | |
| Oct 2, 2026 9:27 AM | NEW JEAN | |
| Oct 1, 2026 9:27 AM | a cooler collared tee | |
| Sep 30, 2026 9:33 AM | NEW ARRIVALS (this email) | |
| Sep 29, 2026 9:27 AM | this shirt gets people stopped on the street | |
| Sep 28, 2026 1:05 PM | new | the perfect cashmere cardi | |
| Sep 27, 2026 9:27 AM | restock | NYT’s fave “office & beyond” pant |
More from AYR
All AYR emailsNov 5, 2026 9:27 AM
Nov 3, 2026 9:27 AM
Nov 2, 2026 9:33 AM
limited restock | the jean of the season
Nov 1, 2026 9:27 AM
Oct 31, 2026 9:33 AM
Oct 29, 2026 9:27 AM
Oct 28, 2026 9:33 AM
this jean has a cult following
Oct 27, 2026 9:27 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 30, 2026.
