They Sent It

this one’s for the sweaterphiles

new. need.

AYRThursday, Oct 22, 2026 at 9:27 AM EasternKlaviyo
AYRthis one’s for the sweaterphiles
Subject
this one’s for the sweaterphiles
Preview text
new. need.
From
ayrheads@ayr.com
Brand
AYR
Sent
Thu Oct 22, 2026, 9:27 AM ET
Size
73 KB
Images
15
Links
24, 8 of them buttons
Subject length
34 characters

Against AYR's usual

Sent in its busiest hour, 9 AM, which holds 85% of its emails. The subject is 34 characters; its average is 23.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
this one’s for the sweaterphiles
Date
Thu, 22 Oct 2026 13:27:04 +0000 (UTC)
Message-ID domain
geopod-ismtpd-31
Return-Path domain
klaviyo.ayr.com
DKIM signature
d=ayr.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-qn5vk with SMTP
  2. from (unnamed) by geopod-ismtpd-31 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 23, 2026 2:42 PMLast chance to get 10% off hype-worthy essentials
Oct 23, 2026 9:27 AMthe jacket of a lifetime
Oct 22, 2026 2:41 PMYou found us
Oct 22, 2026 9:27 AMthis one’s for the sweaterphiles (this email)
Oct 21, 2026 2:40 PMyour exclusive 10% off ends soon
Oct 21, 2026 9:33 AMlimited edition | THE shirt...in corduroy
Oct 20, 2026 2:39 PM10% off for a limited time only

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