Backpacking Light emails

backpackinglight.com

Backpacking Light sends about 1 email a week through Drip, most often on Thursday around 1 PM Eastern.

Early figures, based on 16 emails received from Aug 12 to Oct 29, 2026.

ESP: Drip
Emails a week: about 1
Busiest send time: Thursdays at 1pm ET
Last sent: 2 days ago · Oct 29
Tracked since: Aug 2026
Emails collected: 16
Website popularity: Top 1 million sites

Recent emails

Browse all 16 emails

Oct 29, 2026 3:28 PM
Why is it so hard to do nothing?
Oct 25, 2026 1:00 PM
Are rain jackets getting more breathable?
Oct 22, 2026 1:00 PM
The gear that succeeded - and failed - or did both?
Oct 18, 2026 3:11 PM
Why we chose the lower route on a sunny morning
Oct 16, 2026 1:00 PM
Announcing the 2026 Cottage Gear Innovation Awards!
Oct 8, 2026 5:00 PM
why and how to evaluate the durability of ultralight gear

Recent subject lines

All subject lines

Subject lines average 43 characters. Each one opens the email it came from.

Sent (Eastern)	Subject	Preview text
Oct 29, 2026 3:28 PM	Why is it so hard to do nothing?	Why is it so hard to do nothing? analog design / digital distraction / Vaer field watches…
Oct 25, 2026 1:00 PM	Are rain jackets getting more breathable?	Are rain jackets getting more breathable? waterproof-breathable membranes / 2026 wpb…
Oct 22, 2026 1:00 PM	The gear that succeeded - and failed - or did both?	The gear that succeeded - and failed - or did both? bivy sackin' / gear failures / durable…
Oct 18, 2026 3:11 PM	Why we chose the lower route on a sunny morning	Why we chose the lower route on a sunny morning decision gates / Presented with support…
Oct 16, 2026 1:00 PM	Announcing the 2026 Cottage Gear Innovation Awards!	Announcing the 2026 Cottage Gear Innovation Awards! cottage gear innovation awards / what…
Oct 8, 2026 5:00 PM	why and how to evaluate the durability of ultralight gear	why and how to evaluate the durability of ultralight gear durability / materials / gear…
Oct 7, 2026 3:41 PM	Torsolite flashback + $15k free gear	Torsolite flashback + $15k free gear torsolite / cottage innovation / $15,000 giveaway /…
Oct 4, 2026 1:00 PM	Beyond DCF: The Next Generation of Ultralight Composites	Beyond DCF: The Next Generation of Ultralight Composites dcf / aluula / materials /…

All subject lines

When Backpacking Light sends

50% of its emails arrive in the 1 PM hour. Thursdays are the busiest day.

Emails by weekday and hour, US Eastern
	12a	1a	2a	3a	4a	5a	6a	7a	8a	9a	10a	11a	12p	1p	2p	3p	4p	5p	6p	7p	8p	9p	10p	11p
Mon	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Wed	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	1	0	0	0
Thu	0	0	0	0	0	0	0	0	0	0	0	2	0	3	0	1	0	1	0	0	0	0	0	0
Fri	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
Sat	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Sun	0	0	0	0	0	0	0	0	0	0	0	0	0	4	0	2	0	0	0	0	0	0	0	0

Emails by hour and weekday, US Eastern
	Mon	Tue	Wed	Thu	Fri	Sat	Sun
12a	0	0	0	0	0	0	0
1a	0	0	0	0	0	0	0
2a	0	0	0	0	0	0	0
3a	0	0	0	0	0	0	0
4a	0	0	0	0	0	0	0
5a	0	0	0	0	0	0	0
6a	0	0	0	0	0	0	0
7a	0	0	0	0	0	0	0
8a	0	0	0	0	0	0	0
9a	0	0	0	0	0	0	0
10a	0	0	0	0	0	0	0
11a	0	0	0	2	0	0	0
12p	0	0	0	0	0	0	0
1p	0	0	0	3	1	0	4
2p	0	0	0	0	0	0	0
3p	0	0	1	1	0	0	2
4p	0	0	0	0	0	0	0
5p	0	0	0	1	0	0	0
6p	0	0	0	0	0	0	0
7p	0	0	0	0	0	0	0
8p	0	0	1	0	0	0	0
9p	0	0	0	0	0	0	0
10p	0	0	0	0	0	0	0
11p	0	0	0	0	0	0	0

FewerMore(busiest cell: 4 emails)

Based on 16 emails received from Aug 12 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send

How often Backpacking Light sends

The one complete month so far had 3 emails.

August 2026: 5 emails
September 2026: 3 emails
October 2026: 8 emails

Based on 16 emails received from Aug 12 to Oct 29, 2026. Times in US Eastern. How we collect

Busiest month: Sep 2026, 3
Quietest month: Sep 2026, 3
Busiest day: Thursday, 7
Quietest day: Monday, 0

About Backpacking Light

ESP: Drip
Website popularity (CrUX): Top 1 million sites
Tracked since: Aug 2026
Emails collected: 16
Emails a week: about 1
Last sent: Oct 29, 2026
Sends from: publisher@backpackinglight.com
Subject length: 43 characters avg

Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).

Similar sending frequency

Brand	ESP	Emails a week	Busiest day	Last sent
Cyber Farm ApScyberfarm.dk	Drip	about 1	Friday	Oct 30, 2026	Drip · about 1 a week · busiest Friday · last sent Oct 30, 2026
Calligraphy Crushcalligraphycrush.com	Drip	about 2	Friday	Oct 31, 2026	Drip · about 2 a week · busiest Friday · last sent Oct 31, 2026
Startups for the Rest of Usstartupsfortherestofus.com	Drip	about 1	Tuesday	Oct 27, 2026	Drip · about 1 a week · busiest Tuesday · last sent Oct 27, 2026

Report an errorLast updated Oct 31, 2026

Backpacking Light emails

Recent emails

Why is it so hard to do nothing?

Are rain jackets getting more breathable?

The gear that succeeded - and failed - or did both?

Why we chose the lower route on a sunny morning

Announcing the 2026 Cottage Gear Innovation Awards!

why and how to evaluate the durability of ultralight gear

Recent subject lines

Archive

October 2026 8 emails

September 2026 3 emails

When Backpacking Light sends

How often Backpacking Light sends

About Backpacking Light

Similar sending frequency

Get the Black Friday insights

	12a	1a	2a	3a	4a	5a	6a	7a	8a	9a	10a	11a	12p	1p	2p	3p	4p	5p	6p	7p	8p	9p	10p	11p
Mon	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Wed	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	1	0	0	0
Thu	0	0	0	0	0	0	0	0	0	0	0	2	0	3	0	1	0	1	0	0	0	0	0	0
Fri	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
Sat	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Sun	0	0	0	0	0	0	0	0	0	0	0	0	0	4	0	2	0	0	0	0	0	0	0	0

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
12a	0	0	0	0	0	0	0
1a	0	0	0	0	0	0	0
2a	0	0	0	0	0	0	0
3a	0	0	0	0	0	0	0
4a	0	0	0	0	0	0	0
5a	0	0	0	0	0	0	0
6a	0	0	0	0	0	0	0
7a	0	0	0	0	0	0	0
8a	0	0	0	0	0	0	0
9a	0	0	0	0	0	0	0
10a	0	0	0	0	0	0	0
11a	0	0	0	2	0	0	0
12p	0	0	0	0	0	0	0
1p	0	0	0	3	1	0	4
2p	0	0	0	0	0	0	0
3p	0	0	1	1	0	0	2
4p	0	0	0	0	0	0	0
5p	0	0	0	1	0	0	0
6p	0	0	0	0	0	0	0
7p	0	0	0	0	0	0	0
8p	0	0	1	0	0	0	0
9p	0	0	0	0	0	0	0
10p	0	0	0	0	0	0	0
11p	0	0	0	0	0	0	0

	12a	1a	2a	3a	4a	5a	6a	7a	8a	9a	10a	11a	12p	1p	2p	3p	4p	5p	6p	7p	8p	9p	10p	11p
Mon	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Wed	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	1	0	0	0
Thu	0	0	0	0	0	0	0	0	0	0	0	2	0	3	0	1	0	1	0	0	0	0	0	0
Fri	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
Sat	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Sun	0	0	0	0	0	0	0	0	0	0	0	0	0	4	0	2	0	0	0	0	0	0	0	0

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
12a	0	0	0	0	0	0	0
1a	0	0	0	0	0	0	0
2a	0	0	0	0	0	0	0
3a	0	0	0	0	0	0	0
4a	0	0	0	0	0	0	0
5a	0	0	0	0	0	0	0
6a	0	0	0	0	0	0	0
7a	0	0	0	0	0	0	0
8a	0	0	0	0	0	0	0
9a	0	0	0	0	0	0	0
10a	0	0	0	0	0	0	0
11a	0	0	0	2	0	0	0
12p	0	0	0	0	0	0	0
1p	0	0	0	3	1	0	4
2p	0	0	0	0	0	0	0
3p	0	0	1	1	0	0	2
4p	0	0	0	0	0	0	0
5p	0	0	0	1	0	0	0
6p	0	0	0	0	0	0	0
7p	0	0	0	0	0	0	0
8p	0	0	1	0	0	0	0
9p	0	0	0	0	0	0	0
10p	0	0	0	0	0	0	0
11p	0	0	0	0	0	0	0

	12a	1a	2a	3a	4a	5a	6a	7a	8a	9a	10a	11a	12p	1p	2p	3p	4p	5p	6p	7p	8p	9p	10p	11p
Mon	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Wed	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	1	0	0	0
Thu	0	0	0	0	0	0	0	0	0	0	0	2	0	3	0	1	0	1	0	0	0	0	0	0
Fri	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
Sat	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Sun	0	0	0	0	0	0	0	0	0	0	0	0	0	4	0	2	0	0	0	0	0	0	0	0

	Mon	Tue	Wed	Thu	Fri	Sat	Sun
12a	0	0	0	0	0	0	0
1a	0	0	0	0	0	0	0
2a	0	0	0	0	0	0	0
3a	0	0	0	0	0	0	0
4a	0	0	0	0	0	0	0
5a	0	0	0	0	0	0	0
6a	0	0	0	0	0	0	0
7a	0	0	0	0	0	0	0
8a	0	0	0	0	0	0	0
9a	0	0	0	0	0	0	0
10a	0	0	0	0	0	0	0
11a	0	0	0	2	0	0	0
12p	0	0	0	0	0	0	0
1p	0	0	0	3	1	0	4
2p	0	0	0	0	0	0	0
3p	0	0	1	1	0	0	2
4p	0	0	0	0	0	0	0
5p	0	0	0	1	0	0	0
6p	0	0	0	0	0	0	0
7p	0	0	0	0	0	0	0
8p	0	0	1	0	0	0	0
9p	0	0	0	0	0	0	0
10p	0	0	0	0	0	0	0
11p	0	0	0	0	0	0	0