They Sent It

The Traffic Light Rule

A little reminder of the art of doing nothing.

Balance PhoneSaturday, Oct 31, 2026 at 5:00 AM EasternKlaviyo
Balance PhoneThe Traffic Light Rule
Subject
The Traffic Light Rule
Preview text
A little reminder of the art of doing nothing.
From
hello@thebalancephone.com
Sent
Sat Oct 31, 2026, 5:00 AM ET
Sent to
United Arab Emirates (thebalancephone.ae), thebalancephone.com
Size
47 KB
Images
5
Links
12
Subject length
22 characters

Against Balance Phone's usual

Sent in the 5 AM hour, which holds 3% of its emails; 31% arrive in the 12 PM hour. The subject is 22 characters; its average is 34.

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From
Balance Phone <[email protected]>
Subject
The Traffic Light Rule
Date
Sat, 31 Oct 2026 09:00:06 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.thebalancephone.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.thebalancephone.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Nov 5, 2026 12:00 PMYOU WOULDN'T LAST 3 MONTHS
Nov 3, 2026 11:30 AMWE NEED TO TALK
Oct 31, 2026 5:00 AMThe Traffic Light Rule (this email)
Oct 26, 2026 8:17 PMStill thinking about Balance Phone?
Oct 26, 2026 1:00 PMThere are only so many hours in a day.
Oct 17, 2026 4:03 AMThe art of slowing down while we eat
Oct 14, 2026 12:01 PMIssue 02: How we eat, not just what we eat

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