Don't you wanna be that friend?
Preview text: You know, the one who brings out the best cocktails.

Using this email in an article? Credit: Basbas email via They Sent It, with a link to this page. Full-size image
- Subject
- Don't you wanna be that friend?
- Preview text
- You know, the one who brings out the best cocktails.
- From
- hola@
masbasbas.com - Brand
- Basbas
- ESP
- Klaviyo
- Sent
- Fri Sep 25, 2026, 1:30 PM ET
- Sent to
- eu.masbasbas.com, masbasbas.com
- Size
- 35 KB
- Images
- 8
- Links
- 10, 4 of them buttons
- Subject length
- 31 characters
Against Basbas's usual
Sent in its busiest hour, 1 PM, which holds 25% of its emails. The subject is 31 characters; its average is 34.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- BASBAS <[email protected]>
- Subject
- Don't you wanna be that friend?
- Date
- Fri, 25 Sep 2026 17:30:31 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-6
- Return-Path domain
- k1.send.masbasbas.com
- DKIM signature
- d=send.masbasbas.com s=s1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-canary-…-8hz2d with SMTP
- from (unnamed) by geopod-ismtpd-6 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 7, 2026 1:30 PM | the only bottle you need tonight | |
| Oct 2, 2026 1:31 PM | The fifth season is made for cooler nights | |
| Sep 28, 2026 1:30 PM | There’s a reason BASBAS keeps winning | |
| Sep 25, 2026 1:30 PM | Don't you wanna be that friend? (this email) | |
| Sep 23, 2026 1:30 PM | Sorry, can't come to the phone right now. | |
| Sep 12, 2026 1:03 PM | From Ibiza, through generations | |
| Sep 10, 2026 1:02 PM | Stay A Little Longer |
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the recipe behind BASBAS was never meant to be ordinary
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A Few Things Have Changed Since You Were Here.
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 25, 2026.









