The story behind Basic State
Preview text: Why we started this. And why you'll trust it.
Using this email in an article? Credit: Basic State email via They Sent It, with a link to this page. Full-size image
- Subject
- The story behind Basic State
- Preview text
- Why we started this. And why you'll trust it.
- From
- contactus@
basicstate.com.au - Brand
- Basic State
- ESP
- Klaviyo
- Sent
- Tue Nov 3, 2026, 3:06 PM ET
- Size
- 65 KB
- Images
- 19
- Links
- 23, 3 of them buttons
- Subject length
- 28 characters
Against Basic State's usual
Sent in the 3 PM hour, which holds 20% of its emails; 20% arrive in the 3 AM hour. The subject is 28 characters; its average is 40.
Sent just before and after
| Nov 3, 2026 3:06 PM | The story behind Basic State (this email) | |
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| Sep 10, 2026 3:43 AM | Your new throw-on-and-go dress 💙 Subscriber! | |
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