What you need for tonight's wind-down

Preview text: Hi there, As you know, this week we're doing things a little differently during our Sleep…

Wednesday, Jul 22, 2026 at 5:15 AM EasternKlaviyo

Baxter BlueWhat you need for tonight's wind-down

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Subject: What you need for tonight's wind-down
Preview text: Hi there, As you know, this week we're doing things a little differently during our Sleep…
From: hello@baxterblue.com.au
Brand: Baxter Blue
ESP: Klaviyo
Sent: Wed Jul 22, 2026, 5:15 AM ET
Sent to: Australia (baxterblue.com.au)
Size: 12 KB
Images: 1
Links: 6
Subject length: 37 characters

Against Baxter Blue's usual

Sent in its busiest hour, 5 AM, which holds 22% of its emails. The subject is 37 characters, the same as its average.

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