Why You Can't Switch Off at Night

Preview text: The signs are more common than you think and the fix is simpler.

Thursday, May 7, 2026 at 5:15 AM EasternKlaviyo

Baxter BlueWhy You Can't Switch Off at Night

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Subject: Why You Can't Switch Off at Night
Preview text: The signs are more common than you think and the fix is simpler.
From: hello@baxterblue.com.au
Brand: Baxter Blue
ESP: Klaviyo
Sent: Thu May 7, 2026, 5:15 AM ET
Sent to: Australia (baxterblue.com.au)
Size: 72 KB
Images: 15
Links: 19, 5 of them buttons
Subject length: 33 characters

Against Baxter Blue's usual

Sent in its busiest hour, 5 AM, which holds 22% of its emails. The subject is 33 characters; its average is 37.

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