A nautical fragrance that doesn’t fall into the same old tropes

Preview text: The story behind Black Sails

BeardbrandTuesday, Apr 21, 2026 at 1:01 PM EasternKlaviyo
BeardbrandA nautical fragrance that doesn’t fall into the same old tropes
Subject
A nautical fragrance that doesn’t fall into the same old tropes
Preview text
The story behind Black Sails
From
ericbandholz@beardbrand.com
Sent
Tue Apr 21, 2026, 1:01 PM ET
Sent to
beardbrand.com
Size
75 KB
Images
7
Links
11, 3 of them buttons
Subject length
65 characters

Against Beardbrand's usual

Sent in the 1 PM hour, which holds 18% of its emails; 28% arrive in the 12 PM hour. The subject is 65 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Eric Bandholz <[email protected]>
Subject
A nautical fragrance that doesn’t fall into the same old tropes
Date
Tue, 21 Apr 2026 17:01:48 +0000 (UTC)
Message-ID domain
geopod-ismtpd-42
Return-Path domain
send.beardbrand.com
DKIM signature
d=beardbrand.com s=m1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o137.send.beardbrand.com [167.89.111.90] by our receiving server with ESMTPS
  2. by recvd-…-z6rgt with SMTP
  3. from (unnamed) by geopod-ismtpd-42 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Apr 28, 2026 1:13 PMNorse Winter Deodorant Pre-Launch Starts NOW
Apr 27, 2026 1:01 PMCountdown: Only 1 Day Left! ⏳
Apr 23, 2026 5:01 PMThe Salt and the Sea
Apr 21, 2026 1:01 PMA nautical fragrance that doesn’t fall into the same old tropes (this email)
Apr 18, 2026 12:00 PMNew Arrivals Coming This Month
Apr 16, 2026 5:23 AMOn the fence?
Apr 14, 2026 1:00 PMFor those embracing the new world

More from Beardbrand

All Beardbrand emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.