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How Cinch came to life

Behind the scenes of our funnest collection.

BellroyFriday, Oct 9, 2026 at 12:01 AM EasternKlaviyo
BellroyHow Cinch came to life
Subject
How Cinch came to life
Preview text
Behind the scenes of our funnest collection.
From
support@bellroy.com
Brand
Bellroy
Sent
Fri Oct 9, 2026, 12:01 AM ET
Size
59 KB
Images
20
Links
29, 9 of them buttons
Subject length
22 characters

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Sent in the 12 AM hour, which holds 15% of its emails; 71% arrive in the 1 AM hour. The subject is 22 characters; its average is 28.

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From
Bellroy <[email protected]>
Subject
How Cinch came to life
Date
Fri, 09 Oct 2026 04:01:01 +0000 (UTC)
Message-ID domain
geopod-ismtpd-50
Return-Path domain
send.bellroy.com
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d=bellroy.com s=kl2
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Sent just before and after

Oct 20, 2026 12:00 AMBackpacks that make your day
Oct 16, 2026 12:00 AMFive things you need in a weekend bag.
Oct 14, 2026 12:00 AMWhat makes our materials different?
Oct 9, 2026 12:01 AMHow Cinch came to life (this email)
Oct 6, 2026 12:00 AMWhat’s in our bags? Mini bags!
Oct 2, 2026 1:00 AMStruggling to choose a work bag?
Sep 29, 2026 1:00 AMNeed an everyday bag? Here's what to look for.

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