Better Trail subject lines
22 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 28, 2026 4:16 AM | Our ski awards are in 🏆 | 23 | Plus Alpha Direct goes mainstream, and 5-star trail food. | Oct 28, 2026 4:16 AM · 23 characters. Plus Alpha Direct goes mainstream, and 5-star trail food. | |
| Oct 21, 2026 3:12 AM | ♻️ Worn Wear gets new life | 25 | Plus, big drops from NNormal and Raide. | Oct 21, 2026 3:12 AM · 25 characters. Plus, big drops from NNormal and Raide. | |
| Oct 14, 2026 3:08 AM | Ready to go pro? | 16 | Plus, REI’s limited-edition parka and our favorite shoulder-season boot. | Oct 14, 2026 3:08 AM · 16 characters. Plus, REI’s limited-edition parka and our favorite shoulder-season boot. | |
| Oct 7, 2026 10:22 AM | ❄️ Winterize it | 14 | Plus, the mountain shoe of my dreams. | Oct 7, 2026 10:22 AM · 14 characters. Plus, the mountain shoe of my dreams. | |
| Sep 30, 2026 10:08 AM | OOO, gone backpacking | 21 | Here's what we're taking with us. | Sep 30, 2026 10:08 AM · 21 characters. Here's what we're taking with us. | |
| Sep 23, 2026 10:21 AM | 🐡 Puffy pants | 13 | Plus, backcountry kitchen setups for less. | Sep 23, 2026 10:21 AM · 13 characters. Plus, backcountry kitchen setups for less. | |
| Sep 16, 2026 10:19 AM | 🧥 It's officially puffy season. | 31 | This fall's superlative down jackets. | Sep 16, 2026 10:19 AM · 31 characters. This fall's superlative down jackets. | |
| Sep 9, 2026 9:51 AM | 👀 A peek inside our inbox | 25 | Plus, take action to protect the Roadless Rule. | Sep 9, 2026 9:51 AM · 25 characters. Plus, take action to protect the Roadless Rule. | |
| Sep 2, 2026 9:48 AM | 🍕 Mountain House pizza | 22 | And how our readers are shopping REI's Labor Day Sale. | Sep 2, 2026 9:48 AM · 22 characters. And how our readers are shopping REI's Labor Day Sale. | |
| Aug 28, 2026 9:41 AM | 👩🏼💻 It's simple math, y'all. | 26 | REI's Labor Day Sale is on! Here's our guide to saving big. | Aug 28, 2026 9:41 AM · 26 characters. REI's Labor Day Sale is on! Here's our guide to saving big. | |
| Aug 19, 2026 10:18 AM | 🏅 Win the most organized traveler award. | 40 | The best travel backpacks, duffel bags, and more. | Aug 19, 2026 10:18 AM · 40 characters. The best travel backpacks, duffel bags, and more. | |
| Aug 12, 2026 10:33 AM | 🪿 Down, but make it durable | 27 | Plus, a trail running guide to the Himalaya. | Aug 12, 2026 10:33 AM · 27 characters. Plus, a trail running guide to the Himalaya. | |
| Aug 5, 2026 10:49 AM | 🦶🏼 Are your dogs barking? | 24 | Good thing it's Feet Week at Better Trail. | Aug 5, 2026 10:49 AM · 24 characters. Good thing it's Feet Week at Better Trail. | |
| Jul 29, 2026 11:02 AM | 🏃🏼♀️ The viral $29 running shorts | 30 | And how to train for anything. | Jul 29, 2026 11:02 AM · 30 characters. And how to train for anything. | |
| Jul 22, 2026 10:57 AM | 🤩 The hiking gear our editors actually use | 42 | Discover Better Trail Kits. | Jul 22, 2026 10:57 AM · 42 characters. Discover Better Trail Kits. | |
| Jul 15, 2026 11:15 AM | ⛺️ The camping gear in our REI cart | 34 | And the newest Polartec Alpha Direct hoodie to drop. | Jul 15, 2026 11:15 AM · 34 characters. And the newest Polartec Alpha Direct hoodie to drop. | |
| Jul 10, 2026 11:16 AM | 🌱 The sustainability standard for outdoor gear | 46 | Greenwashing can take a hike. | Jul 10, 2026 11:16 AM · 46 characters. Greenwashing can take a hike. | |
| Jul 8, 2026 11:45 AM | 💦 Our favorite handheld water filter | 36 | And the headphone upgrade we should have made years ago. | Jul 8, 2026 11:45 AM · 36 characters. And the headphone upgrade we should have made years ago. | |
| Jul 7, 2026 12:07 PM | 🤫 Better Trail’s dirty little secret | 36 | Confessions from the Southern Alps traverse. | Jul 7, 2026 12:07 PM · 36 characters. Confessions from the Southern Alps traverse. | |
| Jul 5, 2026 11:17 AM | ❓Can gear reviews be trusted? | 29 | How we maintain our editorial independence. | Jul 5, 2026 11:17 AM · 29 characters. How we maintain our editorial independence. | |
| Jul 2, 2026 11:17 AM | 🥾 Stuck at your computer researching outdoor gear? | 50 | We see you, and we're here to help. | Jul 2, 2026 11:17 AM · 50 characters. We see you, and we're here to help. | |
| Jun 30, 2026 3:00 PM | 👋 Introducing Better Trail's Newsletter | 39 | Why we're here, why you're here, and what happens next. | Jun 30, 2026 3:00 PM · 39 characters. Why we're here, why you're here, and what happens next. |
Based on 22 emails received from Jun 30 to Oct 28, 2026. Times in US Eastern. How we collect