Choose Hard

Preview text: Choose Hard Bring on the friction...

BetterManTuesday, Apr 21, 2026 at 12:31 PM EasternHubSpot
BetterManChoose Hard
Subject
Choose Hard
Preview text
Choose Hard Bring on the friction...
From
charper@substack.com
Sent
Tue Apr 21, 2026, 12:31 PM ET
Sent to
betterman.com
Size
101 KB
Images
15
Links
19, 8 of them buttons
Subject length
11 characters

Against BetterMan's usual

Sent in the 12 PM hour, which holds 2% of its emails; 46% arrive in the 6 AM hour. The subject is 11 characters; its average is 20.

Report this email

Sent just before and after

Apr 23, 2026 6:02 AMBetterMornings Devo
Apr 22, 2026 8:45 PMChoose Hard Part II
Apr 22, 2026 6:05 AMBetterMornings Devo
Apr 21, 2026 12:31 PMChoose Hard (this email)
Apr 21, 2026 6:07 AMBetterMornings Devo
Apr 20, 2026 6:06 AMBetterMornings Devo
Apr 19, 2026 11:08 PMLet's build the boat together!

More from BetterMan

All BetterMan emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.