before midnight

Preview text: Hey — just me. The Heat Wave Sale ends tonight at 11:59pm ET, and then everything goes…

Wednesday, Aug 5, 2026 at 9:45 AM EasternKlaviyo

BetterTan Swimbefore midnight

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Subject: before midnight
Preview text: Hey — just me. The Heat Wave Sale ends tonight at 11:59pm ET, and then everything goes…
From: info@bettertanswim.com
Brand: BetterTan Swim
ESP: Klaviyo
Sent: Wed Aug 5, 2026, 9:45 AM ET
Size: 7 KB
Images: 1
Links: 2, 1 of them buttons
Subject length: 15 characters

Against BetterTan Swim's usual

Sent in its busiest hour, 9 AM, which holds 51% of its emails. The subject is 15 characters; its average is 30.

	Aug 17, 2026 9:45 AM	😳 Wait, people said THAT?
	Aug 14, 2026 9:45 AM	quick one before sunday…
	Aug 12, 2026 9:45 AM	🔴 The red one.
	Aug 5, 2026 9:45 AM	before midnight (this email)
	Aug 3, 2026 9:45 AM	what's actually left at 60%
	Aug 1, 2026 9:45 AM	🔥 Up to 60% OFF. Everything's melting.
	Jul 24, 2026 9:45 AM	⏳ Ends tonight.