The Zebra Effect

Preview text: The print that changed everything

Sunday, Oct 11, 2026 at 2:02 AM EasternKlaviyo

Betts ShoesThe Zebra Effect

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Subject: The Zebra Effect
Preview text: The print that changed everything
From: hello@e.betts.com.au
Brand: Betts Shoes
ESP: Klaviyo
Sent: Sun Oct 11, 2026, 2:02 AM ET
Sent to: Australia (airflexshoe.au), Australia (airflexshoe.com.au), airflexshoes.com, betts.shoes, Australia (bettskidsshoes.com.au), Australia (boot.com.au), Australia (footwear.au), Australia (zushoes.com.au)
Size: 113 KB
Images: 19
Links: 24, 7 of them buttons
Subject length: 16 characters

Against Betts Shoes's usual

Sent in the 2 AM hour, which holds 5% of its emails; 17% arrive in the 5 AM hour. The subject is 16 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 13, 2026 8:14 AM	Welcome to Betts
	Oct 13, 2026 1:15 AM	The Aussie Summer Uniform
	Oct 11, 2026 7:06 PM	Don't Miss Out: 15% Off Your New Shoes!
	Oct 11, 2026 2:02 AM	The Zebra Effect (this email)
	Oct 10, 2026 7:05 PM	Take the next step, you know you want to.
	Oct 10, 2026 5:51 PM	Don't Miss Out: 15% Off Your New Shoes!
	Oct 10, 2026 4:45 PM	Absence makes the feet grow fonder