there's a reason people are hooked on this smell

Preview text: Hey , Okay quick follow-up because I don’t think I explained this right— Petrichor isn’t…

Tuesday, Apr 14, 2026 at 6:00 PM EasternKlaviyo

Bewildermentthere's a reason people are hooked on this smell

Image not available

No image available for this email.

Subject: there's a reason people are hooked on this smell
Preview text: Hey , Okay quick follow-up because I don’t think I explained this right— Petrichor isn’t…
From: hi@bewilderment.com
Brand: Bewilderment
ESP: Klaviyo
Sent: Tue Apr 14, 2026, 6:00 PM ET
Sent to: waxcrumbles.com
Size: 11 KB
Images: 1
Links: 2, 1 of them buttons
Subject length: 48 characters

Against Bewilderment's usual

Sent in the 6 PM hour, which holds 3% of its emails; 55% arrive in the 5 PM hour. The subject is 48 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

from o1280.shared.klaviyomail.com [167.89.72.22] by our receiving server with ESMTPS
by recvd-…-bqzfn with SMTP
from (unnamed) by geopod-ismtpd-21 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Apr 24, 2026 5:00 PM	Something's been brewing... ✨
	Apr 19, 2026 5:00 PM	Your new favourite body lotion just got a restock!
	Apr 17, 2026 5:01 PM	Your skin is about to be so happy ✨
	Apr 14, 2026 6:00 PM	there's a reason people are hooked on this smell (this email)
	Apr 12, 2026 6:00 PM	Follow the Yellow Brick Road 🌈
	Apr 10, 2026 5:00 PM	The Yellow Brick Road Collection Is Here! 💛
	Apr 7, 2026 9:04 AM	i put something fun aside for you