BHW subject lines
432 subject lines averaging 41 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 2, 2026 2:03 AM | The 92pt Napa Cab I’m drinking all fall 🍂 | 41 | Burgess Contadina Cabernet Sauvignon Napa Valley Howell Mountain fruit & under $37 | Nov 2, 2026 2:03 AM · 41 characters. Burgess Contadina Cabernet Sauvignon Napa Valley Howell Mountain fruit & under $37 | |
| Nov 1, 2026 10:10 AM | Our 99pt #1 Amarone for 6 Years Straight is 50% Off | 51 | Final Hammer — Sneak Peek Black Friday sneak peek: $80 to $39.99, today only | Nov 1, 2026 10:10 AM · 51 characters. Final Hammer — Sneak Peek Black Friday sneak peek: $80 to $39.99, today only | |
| Nov 1, 2026 4:02 AM | Mix any 12. They ship FREE. | 27 | Mix any 12. They ship FREE. — Big Hammer Wines 96 And your welcome code still takes $25… | Nov 1, 2026 4:02 AM · 27 characters. Mix any 12. They ship FREE. — Big Hammer Wines 96 And your welcome code still takes $25… | |
| Nov 1, 2026 4:01 AM | What's moving from the estates | 30 | And why you need to know them | Nov 1, 2026 4:01 AM · 30 characters. And why you need to know them | |
| Oct 31, 2026 1:01 PM | Almost Sold Out! 🕒 | 19 | Still thinking it over? — Big Hammer Wines 96 The wine you love is disappearing quickly! | Oct 31, 2026 1:01 PM · 19 characters. Still thinking it over? — Big Hammer Wines 96 The wine you love is disappearing quickly! | |
| Oct 31, 2026 3:03 AM | Boo! Halloween Mystery Packs Are Here & Our Weekly Recap | 56 | Halloween Is Here: The BOO Packs Have Risen | Oct 31, 2026 3:03 AM · 56 characters. Halloween Is Here: The BOO Packs Have Risen | |
| Oct 30, 2026 3:05 AM | 95pt 2021 O'Shaughnessy Napa Mtn Cab | 36 | 95pt 2021 O'Shaughnessy Napa Mountain Cab 96 I’d pour this “rocking stuff” next to a $200… | Oct 30, 2026 3:05 AM · 36 characters. 95pt 2021 O'Shaughnessy Napa Mountain Cab 96 I’d pour this “rocking stuff” next to a $200… | |
| Oct 30, 2026 3:05 AM | 95pt O’Shaughnessy Napa Cab is rocking stuff | 46 | 95pt 2021 O'Shaughnessy Napa Mountain Cab 96 Howell Mtn and Mt Veeder fruit for $78.98… | Oct 30, 2026 3:05 AM · 46 characters. 95pt 2021 O'Shaughnessy Napa Mountain Cab 96 Howell Mtn and Mt Veeder fruit for $78.98… | |
| Oct 29, 2026 1:01 PM | If that one wasn't quite it | 27 | If that one wasn't quite it — Big Hammer Wines 96 Three others worth a look, based on what… | Oct 29, 2026 1:01 PM · 27 characters. If that one wasn't quite it — Big Hammer Wines 96 Three others worth a look, based on what… | |
| Oct 29, 2026 7:56 AM | Going, Going… Gone? ⏳ | 22 | Pick up where you left off — Big Hammer Wines 96 That wine is still waiting for you. Don't… | Oct 29, 2026 7:56 AM · 22 characters. Pick up where you left off — Big Hammer Wines 96 That wine is still waiting for you. Don't… | |
| Oct 29, 2026 5:02 AM | Your $25 expires tonight | 24 | Your Welcome Gift Expires This Week — Big Hammer Wines 96 WELCOME$25 — $25 off orders of… | Oct 29, 2026 5:02 AM · 24 characters. Your Welcome Gift Expires This Week — Big Hammer Wines 96 WELCOME$25 — $25 off orders of… | |
| Oct 29, 2026 3:03 AM | 95pt Super Tuscan from Ornellaia’s Neighbor | 45 | The Best Address in Tuscany, Under $30 Bolgheri almost never comes in under $30. This one… | Oct 29, 2026 3:03 AM · 45 characters. The Best Address in Tuscany, Under $30 Bolgheri almost never comes in under $30. This one… | |
| Oct 28, 2026 11:00 AM | California’s 22-month wine problem | 35 | Plus: Nadal’s new wine, Rioja decoded, and a Halloween pairing fix. | Oct 28, 2026 11:00 AM · 35 characters. Plus: Nadal’s new wine, Rioja decoded, and a Halloween pairing fix. | |
| Oct 28, 2026 5:02 AM | See anything you liked? 🥂 | 26 | Finding the right wine — Big Hammer Wines 96 BIG HAMMER WINES My Account A Note From Our… | Oct 28, 2026 5:02 AM · 26 characters. Finding the right wine — Big Hammer Wines 96 BIG HAMMER WINES My Account A Note From Our… | |
| Oct 28, 2026 5:01 AM | If that one wasn't quite it | 27 | If that one wasn't quite it — Big Hammer Wines 96 Three others worth a look, based on what… | Oct 28, 2026 5:01 AM · 27 characters. If that one wasn't quite it — Big Hammer Wines 96 Three others worth a look, based on what… | |
| Oct 27, 2026 12:03 PM | SOLD OUT ALERT: Le Moulin Is Gone. Meet the Other Moulin. | 57 | Chateau Moulin de Taffard Medoc Cru Bourgeois A 2018 Médoc Cru Bourgeois, under $19. Move… | Oct 27, 2026 12:03 PM · 57 characters. Chateau Moulin de Taffard Medoc Cru Bourgeois A 2018 Médoc Cru Bourgeois, under $19. Move… | |
| Oct 27, 2026 5:02 AM | What I'm drinking this week | 27 | Wine worth standing for | Oct 27, 2026 5:02 AM · 27 characters. Wine worth standing for | |
| Oct 27, 2026 3:03 AM | 95 Point 2020 Bordeaux Cru Bourgeois Exceptionnel | 50 | Chateau Malescasse Le Moulin Rose de Malescasse Bordeaux Eggs went up. Meet the inflation… | Oct 27, 2026 3:03 AM · 50 characters. Chateau Malescasse Le Moulin Rose de Malescasse Bordeaux Eggs went up. Meet the inflation… | |
| Oct 26, 2026 1:02 PM | Almost Sold Out! 🕒 | 19 | Still thinking it over? — Big Hammer Wines 96 The wine you love is disappearing quickly! | Oct 26, 2026 1:02 PM · 19 characters. Still thinking it over? — Big Hammer Wines 96 The wine you love is disappearing quickly! | |
| Oct 26, 2026 5:06 AM | Who picks your wine? | 20 | Who Picks Your Wine — Big Hammer Wines 96 Not an algorithm. | Oct 26, 2026 5:06 AM · 20 characters. Who Picks Your Wine — Big Hammer Wines 96 Not an algorithm. | |
| Oct 26, 2026 3:03 AM | Argentina’s Winery of the Year Made This Cab | 45 | Bodegas Salentein Reserve Cabernet Sauvignon Uco Valley Thirty years ago, it was bare… | Oct 26, 2026 3:03 AM · 45 characters. Bodegas Salentein Reserve Cabernet Sauvignon Uco Valley Thirty years ago, it was bare… | |
| Oct 26, 2026 3:03 AM | Argentina’s Winery of the Year Made This Cab | 45 | Bodegas Salentein Reserve Cabernet Sauvignon Uco Valley Argentina’s legend, under $24. | Oct 26, 2026 3:03 AM · 45 characters. Bodegas Salentein Reserve Cabernet Sauvignon Uco Valley Argentina’s legend, under $24. | |
| Oct 25, 2026 5:04 AM | What I'm drinking this week | 27 | Wine worth standing for | Oct 25, 2026 5:04 AM · 27 characters. Wine worth standing for | |
| Oct 25, 2026 5:02 AM | Almost Sold Out! 🕒 | 19 | Still thinking it over? — Big Hammer Wines 96 The wine you love is disappearing quickly! | Oct 25, 2026 5:02 AM · 19 characters. Still thinking it over? — Big Hammer Wines 96 The wine you love is disappearing quickly! | |
| Oct 25, 2026 5:02 AM | If you only buy one wine this week | 34 | If you only buy one wine this week — Big Hammer Wines 96 The newest wine on our list, and… | Oct 25, 2026 5:02 AM · 34 characters. If you only buy one wine this week — Big Hammer Wines 96 The newest wine on our list, and… | |
| Oct 25, 2026 3:00 AM | 95-Point 2023 Justin Reserve Cab is HERE | 41 | Paso’s Pioneer, at Its Best Lowest price anywhere, just in time for Thanksgiving | Oct 25, 2026 3:00 AM · 41 characters. Paso’s Pioneer, at Its Best Lowest price anywhere, just in time for Thanksgiving | |
| Oct 25, 2026 3:00 AM | 95pt Justin Reserve Cab, Lowest Price Anywhere | 46 | Paso’s Pioneer, at Its Best Crafted From the Same Fruit as Flagship ISOSCELES | Oct 25, 2026 3:00 AM · 46 characters. Paso’s Pioneer, at Its Best Crafted From the Same Fruit as Flagship ISOSCELES | |
| Oct 24, 2026 4:01 AM | The wine nobody saw coming | 26 | The wine nobody saw coming — Big Hammer Wines 96 This is what I look for | Oct 24, 2026 4:01 AM · 26 characters. The wine nobody saw coming — Big Hammer Wines 96 This is what I look for | |
| Oct 24, 2026 2:00 AM | A $100 Napa Reserve Under $40 & Our Weekly Recap | 49 | Fruit from Rutherford, Only 15 Barrels Made | Oct 24, 2026 2:00 AM · 49 characters. Fruit from Rutherford, Only 15 Barrels Made | |
| Oct 23, 2026 4:14 PM | Going, Going… Gone? ⏳ | 22 | Pick up where you left off — Big Hammer Wines 96 That wine is still waiting for you. Don't… | Oct 23, 2026 4:14 PM · 22 characters. Pick up where you left off — Big Hammer Wines 96 That wine is still waiting for you. Don't… | |
| Oct 23, 2026 2:03 AM | My Pick:10-year-old Chianti Classico Gran Selezione | 51 | My Pick:10-year-old Chianti Classico Gran Selezione 96 I opened one last week & gave it… | Oct 23, 2026 2:03 AM · 51 characters. My Pick:10-year-old Chianti Classico Gran Selezione 96 I opened one last week & gave it… | |
| Oct 22, 2026 11:05 AM | The Napa Cab I’m opening with a ribeye | 40 | Fruit from Rutherford, Only 15 Barrels Made $100 Reserve, now up to 60% off | Oct 22, 2026 11:05 AM · 40 characters. Fruit from Rutherford, Only 15 Barrels Made $100 Reserve, now up to 60% off | |
| Oct 22, 2026 8:02 AM | When Lafite Learned to Tango: 96pt CARO | 39 | When Lafite Learned to Tango: 96pt CARO 96 The Argentine red I keep going back to | Oct 22, 2026 8:02 AM · 39 characters. When Lafite Learned to Tango: 96pt CARO 96 The Argentine red I keep going back to | |
| Oct 22, 2026 4:03 AM | Your $25 expires tonight | 24 | Your Welcome Gift Expires This Week — Big Hammer Wines 96 WELCOME$25 — $25 off orders of… | Oct 22, 2026 4:03 AM · 24 characters. Your Welcome Gift Expires This Week — Big Hammer Wines 96 WELCOME$25 — $25 off orders of… | |
| Oct 22, 2026 2:03 AM | A $100 Napa Reserve for under $40? | 34 | Fruit from Rutherford, Only 15 Barrels Made Vinous called 2023 a 98-point year | Oct 22, 2026 2:03 AM · 34 characters. Fruit from Rutherford, Only 15 Barrels Made Vinous called 2023 a 98-point year | |
| Oct 21, 2026 6:12 PM | You're on the list — your $25 is inside | 41 | First look at what just arrived from the estates. | Oct 21, 2026 6:12 PM · 41 characters. First look at what just arrived from the estates. | |
| Oct 21, 2026 2:00 AM | They named it "Our Gift to You" | 31 | They named it "Our Gift to You" 96 A $55 Dry Creek estate red, $22.99 by the case. The… | Oct 21, 2026 2:00 AM · 31 characters. They named it "Our Gift to You" 96 A $55 Dry Creek estate red, $22.99 by the case. The… | |
| Oct 20, 2026 4:05 AM | Not sure what to order first? | 29 | Not sure what to order first? — Big Hammer Wines 96 Tell Ask Greg your budget. Your… | Oct 20, 2026 4:05 AM · 29 characters. Not sure what to order first? — Big Hammer Wines 96 Tell Ask Greg your budget. Your… | |
| Oct 20, 2026 4:02 AM | Your $25 expires tonight | 24 | Your Welcome Gift Expires This Week — Big Hammer Wines 96 WELCOME$25 — $25 off orders of… | Oct 20, 2026 4:02 AM · 24 characters. Your Welcome Gift Expires This Week — Big Hammer Wines 96 WELCOME$25 — $25 off orders of… | |
| Oct 19, 2026 11:01 AM | The “Baby Amarone” Trick That Earned Zenato 94 Points | 55 | Zenato Ripassa Valpolicella Superiore Veneto “One of the Best Ripassos I Tasted” ~ James… | Oct 19, 2026 11:01 AM · 55 characters. Zenato Ripassa Valpolicella Superiore Veneto “One of the Best Ripassos I Tasted” ~ James… | |
| Oct 19, 2026 4:07 AM | Who picks your wine? | 20 | Who picks your wine? — Big Hammer Wines 96 Two of us taste everything. Your welcome code… | Oct 19, 2026 4:07 AM · 20 characters. Who picks your wine? — Big Hammer Wines 96 Two of us taste everything. Your welcome code… | |
| Oct 18, 2026 10:06 AM | FINAL HAMMER: 94pt Stags Leap at $39.99 | 39 | Final Hammer And at 1 PM, ANOTHER Napa Cab drops under $35! | Oct 18, 2026 10:06 AM · 39 characters. Final Hammer And at 1 PM, ANOTHER Napa Cab drops under $35! | |
| Oct 17, 2026 4:03 AM | Who picks your wine? | 20 | Who picks your wine? — Big Hammer Wines 96 Two of us taste everything. Your welcome code… | Oct 17, 2026 4:03 AM · 20 characters. Who picks your wine? — Big Hammer Wines 96 Two of us taste everything. Your welcome code… | |
| Oct 17, 2026 4:03 AM | Who picks your wine? | 20 | Who Picks Your Wine — Big Hammer Wines 96 Not an algorithm. | Oct 17, 2026 4:03 AM · 20 characters. Who Picks Your Wine — Big Hammer Wines 96 Not an algorithm. | |
| Oct 17, 2026 4:03 AM | The wine nobody saw coming | 26 | The Wine Nobody Saw Coming — Big Hammer Wines 96 A story from the last trip to Piedmont. | Oct 17, 2026 4:03 AM · 26 characters. The Wine Nobody Saw Coming — Big Hammer Wines 96 A story from the last trip to Piedmont. | |
| Oct 17, 2026 2:00 AM | 98 Pt Super Tuscan-under $25 & Our Weekly Recap | 47 | High-Altitude Super Tuscan, Under $25 | Oct 17, 2026 2:00 AM · 47 characters. High-Altitude Super Tuscan, Under $25 | |
| Oct 16, 2026 11:08 AM | When Lafite Learned to Tango: 96pt CARO | 39 | When Lafite Learned to Tango: 96pt CARO 96 The Argentine red I keep going back to | Oct 16, 2026 11:08 AM · 39 characters. When Lafite Learned to Tango: 96pt CARO 96 The Argentine red I keep going back to | |
| Oct 15, 2026 11:05 AM | The 98pt Tuscan Cab I’d Buy by the Dozen: Up to 37% OFF | 57 | High-Altitude Super Tuscan: Under $25 by the Case Direct from La Bollina at the lowest… | Oct 15, 2026 11:05 AM · 57 characters. High-Altitude Super Tuscan: Under $25 by the Case Direct from La Bollina at the lowest… | |
| Oct 15, 2026 11:05 AM | 98-Pt Super Tuscan. 100% Cab. Under $25 | 39 | High-Altitude Super Tuscan: Under $25 by the Case Maroni’s best of the year, and only we… | Oct 15, 2026 11:05 AM · 39 characters. High-Altitude Super Tuscan: Under $25 by the Case Maroni’s best of the year, and only we… | |
| Oct 15, 2026 4:03 AM | The wine nobody saw coming | 26 | The wine nobody saw coming — Big Hammer Wines 96 This is what I look for | Oct 15, 2026 4:03 AM · 26 characters. The wine nobody saw coming — Big Hammer Wines 96 This is what I look for |
Based on 432 emails received from Mar 16 to Nov 2, 2026. Times in US Eastern. How we collect