What makes a winning ad? πŸ“ˆ

Preview text: Clear CTAs, specific hooks, and proven patterns

BilloFriday, Aug 7, 2026 at 11:47 PM EasternKlaviyo
BilloWhat makes a winning ad? πŸ“ˆ
Subject
What makes a winning ad? πŸ“ˆ
Preview text
Clear CTAs, specific hooks, and proven patterns
From
hello@billo.app
Brand
Billo
Sent
Fri Aug 7, 2026, 11:47 PM ET
Sent to
Colombia (emailbillo.co), Colombia (runbillo.co), Colombia (usebillo.co), Colombia (withbillo.co)
Size
49 KB
Images
7
Links
11, 6 of them buttons
Subject length
27 characters

Against Billo's usual

Sent in the 11 PM hour, which holds 19% of its emails; 33% arrive in the 2 AM hour. The subject is 27 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Billo <[email protected]>
Subject
What makes a winning ad? πŸ“ˆ
Date
Sat, 08 Aug 2026 03:47:22 +0000 (UTC)
Message-ID domain
geopod-ismtpd-78
Return-Path domain
send.billo.app
DKIM signature
d=billo.app s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1305.shared.klaviyomail.com [167.89.100.83] by our receiving server with ESMTPS
  2. by recvd-…-wbn8t with SMTP
  3. from (unnamed) by geopod-ismtpd-78 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 8, 2026 2:30 AMβš–οΈ AI ad vs. real creator ad
Sep 4, 2026 2:30 AM⏰ Last call on the special Black Friday pack
Aug 26, 2026 2:30 AMπŸ• A hook that works on any product
Aug 7, 2026 11:47 PMWhat makes a winning ad? πŸ“ˆ (this email)
Aug 7, 2026 5:45 AM⚑ Save $321/mo on CreativeOps
Aug 5, 2026 11:46 PMWelcome to Creative Insider
Aug 5, 2026 2:30 AMQ4 ad calculator for your category

More from Billo

All Billo emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.