Labels can mislead! 6 things worth questioning 👉

Preview text: FREE SHIP FRI-YAY - Free shipping on all orders over $70 with standard Australian…

BiomeThursday, Oct 15, 2026 at 11:41 PM EasternKlaviyo
BiomeLabels can mislead! 6 things worth questioning 👉
Subject
Labels can mislead! 6 things worth questioning 👉
Preview text
FREE SHIP FRI-YAY - Free shipping on all orders over $70 with standard Australian…
From
tracey.bailey@biome.com.au
Brand
Biome
Sent
Thu Oct 15, 2026, 11:41 PM ET
Sent to
Australia (bio-me.au), Australia (biome.com.au), New Zealand (biome.nz), biomestores.com
Size
113 KB
Images
23
Links
33, 10 of them buttons
Subject length
48 characters

Against Biome's usual

Sent in the 11 PM hour, which holds 4% of its emails; 22% arrive in the 5 AM hour. The subject is 48 characters; its average is 36.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Biome <[email protected]>
Subject
Labels can mislead! 6 things worth questioning 👉
Date
Fri, 16 Oct 2026 03:41:03 +0000 (UTC)
Message-ID domain
geopod-ismtpd-45
Return-Path domain
send.biome.com.au
DKIM signature
d=biome.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-xb2q5 with SMTP
  2. from (unnamed) by geopod-ismtpd-45 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 21, 2026 8:28 PMLittle bottles, big possibilities 🌿
Oct 21, 2026 8:17 PMWelcome to Biome 🌱 Enjoy 10% off* (T&C's apply)
Oct 16, 2026 12:32 AMWelcome to Biome 🌱 Enjoy 10% off* (T&C's apply)
Oct 15, 2026 11:41 PMLabels can mislead! 6 things worth questioning 👉 (this email)
Oct 14, 2026 6:56 PMWelcome to Biome 🌱 Enjoy 10% off* (T&C's apply)
Oct 11, 2026 7:55 AMDid This Catch Your Eye? 🌱
Oct 11, 2026 3:28 AMSasawashi is back + 10% off

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