Distinctive is only half the story

Preview text: Why customers come for the pattern and return for the shirt.

Blake Mill

Tuesday, Oct 13, 2026 at 6:02 AM EasternKlaviyo

Blake MillDistinctive is only half the story

Fit to screenFull size

Distinctive is only half the story - email from Blake Mill

Using this email in an article? Credit: Blake Mill email via They Sent It, with a link to this page. Full-size image

Subject: Distinctive is only half the story
Preview text: Why customers come for the pattern and return for the shirt.
From: info@blakemill.com
Brand: Blake Mill
ESP: Klaviyo
Sent: Tue Oct 13, 2026, 6:02 AM ET
Sent to: United Kingdom (blakemill.co.uk), blakemill.com
Size: 76 KB
Images: 20
Links: 25, 9 of them buttons
Subject length: 34 characters

Against Blake Mill's usual

Sent in the 6 AM hour, which holds 14% of its emails; 30% arrive in the 12 AM hour. The subject is 34 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Blake Mill <[email protected]>
Subject: Distinctive is only half the story
Date: Tue, 13 Oct 2026 10:02:56 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.blakemill.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.blakemill.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 17, 2026 12:30 AM	A Lowry for Every Occasion
	Oct 15, 2026 1:03 PM	Don't Miss Out: Fanatica Shirt Pre-Order!
	Oct 13, 2026 12:31 PM	John Robb at Rain Bar: Music History, Up Close
	Oct 13, 2026 6:02 AM	Distinctive is only half the story (this email)
	Oct 10, 2026 6:10 AM	Some shirts invite compliments
	Oct 10, 2026 2:54 AM	This month's best sellers
	Oct 10, 2026 12:30 AM	Meet Rebel Stripe - classic with a little bit of trouble.