The story behind BLAKEAWAY.

Preview text: A family, a kitchen, and a decision that changed everything.

BlakeawayThursday, Aug 6, 2026 at 9:51 PM EasternKlaviyo
BlakeawayThe story behind BLAKEAWAY.
Subject
The story behind BLAKEAWAY.
Preview text
A family, a kitchen, and a decision that changed everything.
From
hello@blakeaway.com.au
Sent
Thu Aug 6, 2026, 9:51 PM ET
Size
61 KB
Images
11
Links
20, 7 of them buttons
Subject length
27 characters

Against Blakeaway's usual

Sent in the 9 PM hour, which holds 12% of its emails; 17% arrive in the 6 AM hour. The subject is 27 characters; its average is 30.

Email headers

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From
BLAKEAWAY <[email protected]>
Subject
The story behind BLAKEAWAY.
Date
Fri, 07 Aug 2026 01:51:34 +0000 (UTC)
Message-ID domain
geopod-ismtpd-75
Return-Path domain
hello.blakeaway.com.au
DKIM signature
d=blakeaway.com.au s=kl2
List-Unsubscribe
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Servers it passed through, newest first

  1. from o1356.shared.klaviyomail.com [167.89.1.244] by our receiving server with ESMTPS
  2. by recvd-…-sjkt4 with SMTP
  3. from (unnamed) by geopod-ismtpd-75 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 14, 2026 4:20 AMWhat's on this weekend
Aug 12, 2026 4:52 PMThree new salads. Available now.
Aug 9, 2026 6:43 AMThe hamper, done properly.
Aug 6, 2026 9:51 PMThe story behind BLAKEAWAY. (this email)
Aug 4, 2026 12:42 AMMade for this weather.
Aug 2, 2026 6:23 AMWhat's for dinner this week?
Jul 30, 2026 1:40 AMTonight's hero dish...and it's worth it.

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