It’s what’s inside that matters.
Preview text: Our ingredients are simple. Check ‘em out →

Using this email in an article? Credit: Bobbie email via They Sent It, with a link to this page. Full-size image
- Subject
- It’s what’s inside that matters.
- Preview text
- Our ingredients are simple. Check ‘em out →
- From
- hello@
hibobbie.com - Brand
- Bobbie
- ESP
- Klaviyo
- Sent
- Wed Oct 21, 2026, 5:45 PM ET
- Sent to
- helpmebobbie.com, theformulamom.com, yourbestisbest.com
- Size
- 56 KB
- Images
- 17
- Links
- 18, 1 of them buttons
- Subject length
- 33 characters
Against Bobbie's usual
Sent in the 5 PM hour, which holds 20% of its emails; 22% arrive in the 11 AM hour. The subject is 33 characters; its average is 37.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Bobbie <[email protected]>
- Subject
- It’s what’s inside that matters.
- Date
- Wed, 21 Oct 2026 21:45:46 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-87
- Return-Path domain
- send.hibobbie.com
- DKIM signature
- d=hibobbie.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-canary-…-dzr8h with SMTP
- from (unnamed) by geopod-ismtpd-87 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 24, 2026 10:00 AM | Your chatbot might be a red flag 🚩 | |
| Oct 23, 2026 5:46 PM | We made Babylist’s Best Baby Formulas of 2025 🏆 | |
| Oct 22, 2026 10:11 PM | It’s what’s inside that matters. | |
| Oct 21, 2026 5:45 PM | It’s what’s inside that matters. (this email) | |
| Oct 21, 2026 1:45 PM | 3,000+ healthcare professionals choose us 🩺 | |
| Oct 20, 2026 10:10 PM | Wondering how much Bobbie you’ll need? | |
| Oct 19, 2026 5:42 PM | Wondering how much Bobbie you’ll need? |
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