THE SPILL 🍼 May Edition

Preview text: Spring—and change—is in the air

BobbieFriday, May 29, 2026 at 5:00 PM EasternKlaviyo
BobbieTHE SPILL 🍼 May Edition
Subject
THE SPILL 🍼 May Edition
Preview text
Spring—and change—is in the air
From
hello@hibobbie.com
Brand
Bobbie
Sent
Fri May 29, 2026, 5:00 PM ET
Sent to
hibobbie.com, milk-drunk.com, news.hibobbie.com
Size
64 KB
Images
24
Links
25, 1 of them buttons
Subject length
25 characters

Against Bobbie's usual

Sent in the 5 PM hour, which holds 21% of its emails; 22% arrive in the 11 AM hour. The subject is 25 characters; its average is 37.

Report this email

Sent just before and after

Jun 6, 2026 11:00 AMThe 11 best baby sunscreens of 2026
Jun 3, 2026 6:15 PMYour first year feeding schedule 🗓️
Jun 1, 2026 11:00 AMFor babies who are, respectfully, a little sensitive.
May 29, 2026 5:00 PMTHE SPILL 🍼 May Edition (this email)
May 27, 2026 11:00 AMWe're obsessed, and not sorry about it 🤷‍♀️
May 26, 2026 11:00 AMEnds Soon: 50% off + free Bobbie Bucket Hat 👋
May 25, 2026 11:01 AMThis summer sale won't last long 😭

More from Bobbie

All Bobbie emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.