We ran the numbers 🤯
Preview text: Here’s what a million babies *actually* looks like

Using this email in an article? Credit: Bobbie email via They Sent It, with a link to this page. Full-size image
- Subject
- We ran the numbers 🤯
- Preview text
- Here’s what a million babies *actually* looks like
- From
- hello@
hibobbie.com - Brand
- Bobbie
- ESP
- Klaviyo
- Sent
- Sat Aug 29, 2026, 10:04 AM ET
- Sent to
- backoffbobbie.com, hibobbie.com, milk-drunk.com, news.hibobbie.com, parentspushharder.com, thefeedingroom.com
- Size
- 51 KB
- Images
- 16
- Links
- 16, 1 of them buttons
- Subject length
- 21 characters
Against Bobbie's usual
Sent in the 10 AM hour, which holds 9% of its emails; 22% arrive in the 11 AM hour. The subject is 21 characters; its average is 37.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Bobbie <[email protected]>
- Subject
- We ran the numbers 🤯
- Date
- Sat, 29 Aug 2026 14:04:11 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-54
- Return-Path domain
- send.hibobbie.com
- DKIM signature
- d=hibobbie.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-8x6wd with SMTP
- from (unnamed) by geopod-ismtpd-54 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Sep 4, 2026 11:00 AM | Get up to $45/mo back in your wallet 🤑 | |
| Sep 2, 2026 4:00 PM | Stay Stocked™ and save up to $45/mo | |
| Aug 31, 2026 9:02 AM | It’s free (and gone tonight) 👀 | |
| Aug 29, 2026 10:04 AM | We ran the numbers 🤯 (this email) | |
| Aug 26, 2026 4:01 PM | Meet Hadas: Mom + our director of CX 👋 | |
| Aug 23, 2026 11:02 AM | Last chance to grab your free bib! | |
| Aug 22, 2026 11:01 AM | BRB, giving away a free bib → |
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Same ESP and the closest weekly volume, sent on Aug 29, 2026.








