They Sent It

Wait, this isn't overly sweet

turns out there's a reason

Body ArmourSaturday, Jul 18, 2026 at 9:00 PM EasternKlaviyo
Body ArmourWait, this isn't overly sweet
Subject
Wait, this isn't overly sweet
Preview text
turns out there's a reason
From
info@bodyarmour.com.au
Sent
Sat Jul 18, 2026, 9:00 PM ET
Size
40 KB
Images
11
Links
11, 1 of them buttons
Subject length
29 characters

Against Body Armour's usual

Sent in the 9 PM hour, which holds 16% of its emails; 54% arrive in the 5 AM hour. The subject is 29 characters; its average is 24.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Body Armour <[email protected]>
Subject
Wait, this isn't overly sweet
Date
Sun, 19 Jul 2026 01:00:37 +0000 (UTC)
Message-ID domain
geopod-ismtpd-57
Return-Path domain
info.bodyarmour.com.au
DKIM signature
d=bodyarmour.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1337.shared.klaviyomail.com [167.89.106.145] by our receiving server with ESMTPS
  2. by recvd-…-mpglm with SMTP
  3. from (unnamed) by geopod-ismtpd-57 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jul 21, 2026 9:00 PMThe winner is...
Jul 21, 2026 5:00 AMGuess who's back? Raspberry! 😎
Jul 19, 2026 5:01 AMReckon water got boring
Jul 18, 2026 9:00 PMWait, this isn't overly sweet (this email)
Jul 17, 2026 5:00 AMCordial giveaway time!
Jul 16, 2026 9:00 PMWe didn't expect that comment
Jul 15, 2026 5:00 AM🏆 Win a Cordial

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