Born Primitive email archive

Meet The Urban Recon 1

Oct 9, 2026 10:00 AM

Built For Functional Training

Oct 8, 2026 3:01 AM

Multicam or Black Multicam: Pick Your Duty Boot

Oct 7, 2026 10:00 AM

NEW | Fall ‘26: Flannels, Denim & Cotton Tees

Oct 7, 2026 3:01 AM

Our Loyalty Program Just Got Better

Oct 6, 2026 3:01 AM

Multicam & Black Multicam Have Arrived 🚨

Oct 5, 2026 10:05 AM

Wanted to give you a heads up...

Oct 4, 2026 4:01 PM

Wanted to give you a heads up...

Oct 4, 2026 10:05 AM

You Have $10.0 Cash Waiting

Oct 4, 2026 3:04 AM

JUST IN: Free Shipping Starting At $100?!

Oct 3, 2026 10:05 AM

FREE Gift With $75+ Purchase 🎁 Today Only!

Oct 2, 2026 10:00 AM

You Just Got €10 To Shop On Us 🤌

Oct 1, 2026 12:26 PM

You Just Got $10 To Shop On Us 🤌

Oct 1, 2026 12:20 PM

TODAY ONLY 🚨 Outdoor & Patriot 1 Double Deals!

Sep 30, 2026 11:10 AM

20% Off On ALL Of These?! Not For Long.

Sep 29, 2026 10:37 AM

20% OFF Site-Wide: Favorites Will Go Fast

Sep 28, 2026 10:03 AM

A Jacket You Won’t Sweat Through, Finally

Sep 27, 2026 10:01 AM

Your Old T-Shirts Stink, It's Time...

Sep 26, 2026 10:03 AM

The Right Boot For You: Defender 1 vs. Patriot 1

Sep 25, 2026 10:00 AM

Your Wife Called…You Need A Date Night

Sep 24, 2026 10:01 AM

It’s Fall & The Woodsman Flannel Is Back

Sep 22, 2026 5:24 PM

NEW | Fall ‘26: Flannels, Denim & Cotton Tees

Sep 21, 2026 10:01 AM

Field-Tested. Operator-Approved.

Sep 20, 2026 10:01 AM

We Solved The Denim Problem

Sep 19, 2026 10:01 AM

Find Your Perfect Outdoor Pant Here

Sep 18, 2026 10:05 AM

Can Your Other Shoes Keep Up? Ours Can.

Sep 16, 2026 10:00 AM

Defender 1- Savage 1 DNA, Built for Duty

Sep 15, 2026 10:02 AM

NEW Defender 1 | The Duty Boot For Athletes

Sep 14, 2026 10:20 AM

NEW Defender 1 | The Duty Boot For Athletes

Sep 14, 2026 10:02 AM

A Message From Our CEO

Sep 11, 2026 10:00 AM

The Short Built for Summer Miles

Sep 10, 2026 10:10 AM

The Story Behind the Savage 1: 9/11 25th Anniversary Edition

Sep 9, 2026 10:03 AM

Join us in paying off veteran medical debt

Sep 8, 2026 11:16 AM

Meet the Savage 1: 9/11 25th Anniversary Edition

Sep 7, 2026 10:04 AM

NEW Woodsman Flannels Are In

Sep 6, 2026 10:02 AM

Primitive 1 Is Back

Sep 5, 2026 10:00 AM

The Savage 1 9/11 25th Anniversary Edition is here

Sep 4, 2026 11:13 AM

NEW | The Shell When Weather's Hell

Sep 3, 2026 7:00 PM

THEY'RE BACK: "It's like a warm hug for your legs"

Sep 2, 2026 10:06 AM

Restocked: Our Cold Weather #1 Best-Seller

Sep 2, 2026 10:00 AM

Our Loyalty Program Just Got Better

Sep 1, 2026 10:01 AM

Expires Tomorrow: 10% Off Your First Order

Aug 30, 2026 11:10 PM

Your Purchase Gives Back To Those Who Serve

Aug 30, 2026 11:10 PM

FINAL HOURS for our Labor Day Clearance Sale

Aug 30, 2026 7:00 PM

14 Hours Left: Up to 70% Off

Aug 30, 2026 10:03 AM

“Hands Down My Favorite Style”

Aug 29, 2026 11:09 PM

ENDS TOMORROW! Get Shopping!!

Aug 29, 2026 10:04 AM

Stuck On What To Grab First?

Aug 28, 2026 11:08 PM