They Sent It

💃 the swish is real

The secret is basically not trying too hard

BoxhillTuesday, Oct 6, 2026 at 2:17 AM EasternKlaviyo
Boxhill💃 the swish is real
Subject
💃 the swish is real
Preview text
The secret is basically not trying too hard
From
erin.ford@boxhill.co.nz
Brand
Boxhill
Sent
Tue Oct 6, 2026, 2:17 AM ET
Sent to
New Zealand (boxhill.co.nz)
Size
85 KB
Images
11
Links
24, 8 of them buttons
Subject length
20 characters

Against Boxhill's usual

Sent in the 2 AM hour, which holds 19% of its emails; 24% arrive in the 3 AM hour. The subject is 20 characters; its average is 26.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Erin from Boxhill <[email protected]>
Subject
💃 the swish is real
Date
Tue, 06 Oct 2026 06:17:03 +0000 (UTC)
Message-ID domain
geopod-ismtpd-11
Return-Path domain
send.boxhill.co.nz
DKIM signature
d=boxhill.co.nz s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-7gwr7 with SMTP
  2. from (unnamed) by geopod-ismtpd-11 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 7, 2026 2:03 PM🧩 pieces that fit in
Oct 7, 2026 2:24 AM✨ midweek lovelies...
Oct 6, 2026 2:07 PM👀 apparently, basics can be fun
Oct 6, 2026 2:17 AM💃 the swish is real (this email)
Oct 5, 2026 2:02 PM👀 easy summers
Oct 5, 2026 2:33 AM🌈 no Monday blues
Oct 4, 2026 2:33 AM💙 these again? absolutely

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