Less excuses

Preview text: More Brite

BriteWednesday, Apr 1, 2026 at 2:15 PM EasternKlaviyo
BriteLess excuses
Subject
Less excuses
Preview text
More Brite
From
hello@britedrinks.com
Brand
Brite
Sent
Wed Apr 1, 2026, 2:15 PM ET
Sent to
britedrinks.com, lu.britedrinks.com
Size
41 KB
Images
7
Links
10, 5 of them buttons
Subject length
12 characters

Against Brite's usual

Sent in the 2 PM hour, which holds 3% of its emails; 24% arrive in the 3 AM hour. The subject is 12 characters; its average is 28.

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Sent just before and after

Apr 8, 2026 3:15 AMStill crashing at 3PM?
Apr 7, 2026 3:10 PMStill thinking it over?
Apr 4, 2026 9:15 AMWhere should you start?
Apr 1, 2026 2:15 PMLess excuses (this email)
Mar 28, 2026 10:07 PMYou’re sooo close
Mar 28, 2026 11:15 AMThat jittery feeling...
Mar 27, 2026 10:08 PMStill thinking it over?

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