They Sent It

Your hair's about to change

Same routine, worse results. Here's why.

BSSETTuesday, Sep 15, 2026 at 2:17 AM EasternKlaviyo
BSSETYour hair's about to change
Subject
Your hair's about to change
Preview text
Same routine, worse results. Here's why.
From
sales@bsset.co.uk
Brand
BSSET
Sent
Tue Sep 15, 2026, 2:17 AM ET
Size
28 KB
Images
5
Links
5, 3 of them buttons
Subject length
27 characters

Against BSSET's usual

Sent in the 2 AM hour, which holds 18% of its emails; 29% arrive in the 6 AM hour. The subject is 27 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
BSSET <[email protected]>
Subject
Your hair's about to change
Date
Tue, 15 Sep 2026 06:17:06 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.bsset.co.uk
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.bsset.co.uk s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 13, 2026 1:47 AMYour 10% is live. Let's find your hair type.
Oct 12, 2026 2:15 AMMatte Clay. You hear first.
Sep 21, 2026 10:31 AMWhat's really in the tin
Sep 15, 2026 2:17 AMYour hair's about to change (this email)
Sep 4, 2026 11:15 AMIt's here. Say goodbye to flat roots
Sep 2, 2026 3:00 AMEven Cristiano Ronaldo Jr. sat in his chair...
Aug 27, 2026 3:20 AMHow they profit from you...

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